Bruno Baert

Questioner
DISC Type : c

Responsable des ventes Moto at - COYOTE -

Paris, Île-de-France, France

Overview

Bruno Baert is the Commercial Director at MySmartObject, leveraging a deep background in the motorcycle and automotive sectors from his time at Coyote. He specializes in sales development, prospecting, and building partner relationships, and is actively expanding his commercial team across France. He is a certified specialist in motorcycle parts and accessories.

His passion for the motorcycle world is evident both professionally and personally. He actively participates in major industry events like the BMW Motorrad Days in Germany and the Salon de la Moto de Lyon, enjoying long-distance rides to connect with partners and clients in the two-wheeler community.

He is currently focused on expanding his sales force with experienced professionals from the automotive, motorcycle, and bicycle sectors.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Vehicle Security
Actively promotes solutions for vehicle theft, focusing on real-time tracking, double protection, and recovery services to combat the rising trend of theft.
Motorcycle Industry
His career is centered around the motorcycle sector, from sales roles to attending major events like the BMW Motorrad Days to engage with the community.
B2B Partnerships
Focuses on exploring new collaborations with partners, insurers, and distributors within the motorcycle and automotive industries at key trade shows.

Media Appearances

Bruno has no verified media appearances

Work History

6-2018 - 11-2024
Responsable des ventes Moto at - COYOTE -
5-2018 - 2-2024
Conseiller des ventes Moto at - COYOTE -
10-2014 - 2-2019
Responsable magasin et hotline at - COYOTE -
5-2012 - 2-2019
Responsable de magasin at - COYOTE -
2-2010 - 5-2012
Vendeur accessoires at Japauto moto

Education

CQP Magasinier Vendeur Confirmé en Pièces de Rechange et Accessoires from Institut National du Cycle et du Motocycle

More Information

Social Presence :

Prographics :

Exp : 16 Location : Paris, Île-de-France, France Job Level : N/A Designation : Responsable des ventes Moto at - COYOTE -
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bruno

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bruno take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Bruno

Personality Compatibility


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