Bruno César Simões de Almeida

Judge
DISC Type : Dc

LATAM Compliance Head - Citi Commercial Banking -Senior Vice President at Citi

São Paulo, Brazil

Overview

Bruno César Simões de Almeida is a multilingual compliance and risk management executive with over 15 years of experience in banking, fintech, and crypto. As LATAM Compliance Head at Citi, he specializes in AML, anti-bribery, and governance across markets like Brazil and Mexico. Colleagues describe him as an outstanding professional and a great teammate.

Outside of his direct responsibilities, Bruno is passionate about developing people. He is recognized as a leader who loves to see his team grow and is dedicated to creating a collaborative and supportive work environment where individuals can thrive.

He has unique experience building compliance and AML frameworks from the ground up for both traditional global banks and innovative crypto asset platforms.

Personality Overview

Objective Thinker

Generally Skeptic

Quality Focused

They take a lot of pride in personal achievements.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

LATAM Compliance Strategy
As the LATAM Compliance Head for Citi Commercial Bank, his work focuses on aligning product compliance with local, regional, and global standards across Brazil, Argentina, and Mexico.
Fintech & Crypto Regulation
He has hands-on experience building compliance, AML, and fraud prevention programs from scratch for a digital bank (Banco next) and a crypto platform (Ripio).
Risk Management Frameworks
His career involves designing and implementing compliance frameworks to reduce operational risk. His master's degree is focused on financial market products and risk management.

Media Appearances

Bruno has no verified media appearances

Work History

4-2023
LATAM Compliance Head - Citi Commercial Banking -Senior Vice President at Citi
6-2022 - 4-2023
Compliance Officer at Banco next
5-2021 - 5-2022
Head of Compliance Brazil at Ripio
6-2019 - 4-2021
1LOD Compliance Manager at Santander Brasil
6-2018 - 6-2019
Regulatory Compliance Manager at Santander Brasil

Education

2012 - 2013
Master - Financial Market Products and Risk Management from FIA/USP
2007 - 2011
Bacharel em Economia Bachelor of Economics from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

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Exp : 13 Location : São Paulo, Brazil Job Level : Leadership Designation : LATAM Compliance Head - Citi Commercial Banking -Senior Vice President at Citi
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Insights For Selling To Bruno César

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno César is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruno César

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bruno César move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bruno César take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bruno César

Personality Compatibility


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