Bruno Lourenço

Sharpshooter
DISC Type : CD

National Managing Director Caetano Nissan / Director Geral Nacional Caetano Nissan at Salvador Caetano

Lisboa, Lisbon, Portugal

Overview

Bruno Lourenço serves as the National Managing Director at Caetano Power, drawing on his MBA and mechanical engineering background. He has a significant track record in the mobility sector, having launched and managed companies like Drivalia and Leasys in Portugal. He is described by colleagues as dedicated and well-trained.

His professional focus centers on business development within the auto, finance, and mobility industries. He has completed certifications in Digital Transformation and strategic management, underscoring his commitment to continuous learning and adapting to industry shifts.

He has successfully launched multiple international mobility brands from their inception in the Portuguese market.

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

360º Mobility
He has led companies that provide a full spectrum of mobility solutions, including short-term, mid-term, and long-term rentals, aiming to fulfill all customer mobility needs.
Market Entry
He possesses a proven history of launching and scaling international brands within the Portuguese market, having led the implementation of Leasys and Drivalia from their start.
Automotive Finance
Previously directed the Dealer Financing Business Unit for FCA CAPITAL in Portugal, providing financial support to networks for brands like Ferrari, Maserati, and JLR.

Media Appearances

Bruno has no verified media appearances

Work History

9-2025
National Managing Director Caetano Nissan / Director Geral Nacional Caetano Nissan at Salvador Caetano
10-2022 - 9-2025
CEO - Country Manager (Executive Board Member) at Drivalia
3-2022 - 10-2022
CEO - Country Manager – Leasys Rent Portugal (Executive Board Member) at Leasys
3-2020 - 3-2022
CEO - Country Manager – Leasys Portugal (Executive Board Member) at Leasys
3-2016 - 3-2020
Dealer Finance Director (and non executive board member) at FCA CAPITAL Portugal

Education

2010 - 2012
Master of Business Administration (M.B.A.) from Iscte - Instituto Universitário de Lisboa
2013 - 2013
Strategic Management of Large Accounts from AESE Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lisboa, Lisbon, Portugal Job Level : N/A Designation : National Managing Director Caetano Nissan / Director Geral Nacional Caetano Nissan at Salvador Caetano
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruno

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bruno take some risk or not?

  • The risks don’t matter much to them.

You And Bruno

Personality Compatibility


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