Carla Birtwistle is the Head of Allermuir Digital at The Senator Group, where she has grown from roles like Creative Manager and Group Brand Manager. People who have worked with her describe her as creative, personable, and inquisitive. She also has experience in creative art direction for furniture photography.
Outside of her marketing career, Carla has pursued a diverse range of skills. She has completed a course in CSS from Codeacademy, showing an interest in the technical side of the web, and also holds a certification in Cellar Maintenance, suggesting a unique, hands-on hobby.
Unique fact: Carla has a certification in Cellar Maintenance, an unusual skill for a digital marketing professional.
Read the full overview →They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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