Carla Birtwistle

Inspirer
DISC Type : id

Head of Allermuir Digital at The Senator Group

Accrington, England, United Kingdom

Overview

Carla Birtwistle is the Head of Allermuir Digital at The Senator Group, where she has grown from roles like Creative Manager and Group Brand Manager. People who have worked with her describe her as creative, personable, and inquisitive. She also has experience in creative art direction for furniture photography.

Outside of her marketing career, Carla has pursued a diverse range of skills. She has completed a course in CSS from Codeacademy, showing an interest in the technical side of the web, and also holds a certification in Cellar Maintenance, suggesting a unique, hands-on hobby.

Unique fact: Carla has a certification in Cellar Maintenance, an unusual skill for a digital marketing professional.

Personality Overview

Generous

Confident & Optimistic

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Creative Direction
Her career progression to Creative Manager and a credit as an Art Director on a photography project highlight her expertise in guiding creative work.
Digital Branding
As the Head of Allermuir Digital and a former Group Brand Manager, she is deeply involved in shaping the brand's online presence.
Social Media Strategy
A colleague specifically praised her for brightening up the company's social media and adding personality to it.

Media Appearances

Carla has no verified media appearances

Work History

6-2025
Head of Allermuir Digital at The Senator Group
4-2024 - 6-2025
Creative Manager at The Senator Group
4-2023 - 4-2024
Group Brand Manager at The Senator Group
3-2020 - 5-2020
Retail Assistant at Asda
10-2018 - 3-2020
Marketing Assistant at Group First Global Limited

Education

2014 - 2016
Education details unavailable from Accrington Academy Sixth Form
2009 - 2014
Education details unavailable from Accrington Academy

More Information

Social Presence :

Prographics :

Exp : 7 Location : Accrington, England, United Kingdom Job Level : Mid-senior Designation : Head of Allermuir Digital at The Senator Group
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Carla

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Carla take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Carla

Personality Compatibility


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