Bruno Machado

Evaluator
DISC Type : DCS

Vice President of Digital Transformation | CIO | CTO at Ânima Educação

São Paulo, São Paulo, Brazil

Overview

Bruno Machado is the VP of Digital Transformation at Ânima Educação, bringing over 20 years of leadership in Brazils education and healthcare sectors. An expert in leveraging AI and data for growth, he holds a Masters degree from FIA Business School. Colleagues describe him as having a strong strategic vision, being inspiring, and possessing an intrapreneurial spirit.

Outside of his executive role, Bruno is a published author, angel investor with BR Angels, and the founder of Tríade Digital, a firm for executive mentoring and venture building. He also dedicates time as a volunteer mentor for Quintessa, an accelerator for social impact businesses, showing a clear passion for fostering innovation with purpose.

He was named the IT Executive of the Year in Healthcare in 2020.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Education
He is actively implementing generative AI to achieve hyper-personalization for students at Ânima Educação, a key strategic pillar for the organization.
Digital Transformation
The central theme of his 20-year career and the title of his book, focusing on creating measurable business value and managing organizational change.
Tech Leadership
His public posts and consulting work focus on the mindset and strategy for technology leaders, advising on topics like transitioning from operational to strategic roles.

Media Appearances

Transformar para Aproximar: A Nova Lógica da Educação na Era Digital com Bruno Machado, CTO da Ânima Educação. Featured in Sambatalks (Spotify)

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Bruno Machado é o novo VP de transformação da Ânima Educação. Featured in ITForum

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Bruno Machado assumes Vice Presidency of Digital Transformation at Ânima Educação. Featured in TI Inside

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Work History

2-2023
Vice President of Digital Transformation | CIO | CTO at Ânima Educação
7-2023
Associate Member at BR Angels
4-2023 - 10-2025
Board Member at Vivae
2-2023 - 2-2025
Board Member at Funcional Health Tech
12-2020 - 2-2023
Chief Technology Officer at Funcional Health Tech

Education

8-2024 - 11-2024
PDC | Programa de Desenvolvimento de Conselheiros from Fundação Dom Cabral
3-2021 - 12-2022
Master's degree from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Vice President of Digital Transformation | CIO | CTO at Ânima Educação
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bruno

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bruno take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bruno

Personality Compatibility


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