Bruno P.

Activist
DISC Type : Cd

Marketing Executive Director at Banco Santander Mexico

Miguel Hidalgo, Mexico City, Mexico

Overview

Bruno P. is the Marketing Executive Director at Banco Santander Mexico, with over 33 years of experience. He is skilled in creative generation using AI tools and has a background in Organizational Leadership from Northwestern. Colleagues often describe him as a professional, innovative, and committed strategic thinker with a talent for inspirational leadership.

He is a strong advocate for continuous evolution and reinvention in marketing practices, recently completing a course on Generative AI from MIT Professional Education to further strengthen his capabilities in digital transformation.

He led the team that launched the first TV commercial in Latin America made 100% with Generative AI.

Personality Overview

Perfectionist

Meticulous

Observative

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI in Marketing
He is actively strengthening his skills in Generative AI, recently taking a course at MIT, and has led projects like a 100% AI-generated TV spot.
Memorable Brand Experiences
He believes that in an age of hyper-connectivity, brands must create significant and memorable physical experiences to connect with consumers.
Digital Transformation
He has a track record of transforming marketing departments into strategic hubs by implementing modern disciplines, as seen at both Santander and Mastercard.

Media Appearances

Bruno has no verified media appearances

Work History

8-2017
Marketing Executive Director at Banco Santander Mexico
11-2007 - 12-2016
Senior Marketing Director at Mastercard
8-2005 - 11-2007
Customer Marketing Director at Mastercard
8-2004 - 8-2005
National Marketing Manager at Telcel
5-2002 - 8-2004
Sr. Brand Coordinador – Bacardi Blanco & Clear Rums at Bacardi

Education

10-2025 - 11-2025
Inteligencia Artificial Generativa Aplicada a la Transformación Digital from MIT Professional Education
2017 - 2017
Organizational Leadership Specialization from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Senior Designation : Marketing Executive Director at Banco Santander Mexico
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Bruno

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bruno take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Bruno

Personality Compatibility


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