Bruno P. in

Bruno P.

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Marketing Executive Director at Banco Santander Mexico
📍 Miguel Hidalgo, Mexico City, Mexico

Bruno P. is the Marketing Executive Director at Banco Santander Mexico, with over 33 years of experience. He is skilled in creative generation using AI tools and has a background in Organizational Leadership from Northwestern. Colleagues often describe him as a professional, innovative, and committed strategic thinker with a talent for inspirational leadership.

He is a strong advocate for continuous evolution and reinvention in marketing practices, recently completing a course on Generative AI from MIT Professional Education to further strengthen his capabilities in digital transformation.

He led the team that launched the first TV commercial in Latin America made 100% with Generative AI.

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Experience
23 Years
Current Role
Marketing Executive Director
Job Level
Senior
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

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Priorities

Topics Bruno cares about

AI in Marketing
He is actively strengthening his skills in Generative AI, recently taking a course at MIT, and has led projects like a 100% AI-generated TV spot.
Memorable Brand Experiences
He believes that in an age of hyper-connectivity, brands must create significant and memorable physical experiences to connect with consumers.
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Career

Work history

8-2017
Marketing Executive Director
Banco Santander Mexico
11-2007 - 12-2016
Senior Marketing Director
Mastercard
8-2005 - 11-2007
Customer Marketing Director
Mastercard
8-2004 - 8-2005
National Marketing Manager
Telcel
5-2002 - 8-2004
Sr. Brand Coordinador – Bacardi Blanco & Clear Rums
Bacardi
In the press

Media appearances

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Education
10-2025 - 11-2025
Inteligencia Artificial Generativa Aplicada a la Transformación Digital
MIT Professional Education
2017 - 2017
Organizational Leadership Specialization
Northwestern University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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