Bruno Pereira

Sharpshooter
DISC Type : CD

Chief Commercial Officer at Lidl Portugal

Portugal

Overview

Bruno Pereira is the Chief Commercial Officer at Lidl Portugal, bringing extensive retail sector experience from previous leadership roles at Sonae Distribuição. Colleagues have described him as having great intelligence, analysis, and strategic capabilities. He is an alumnus of executive programs at AESE Business School and IMD.

Based on his professional focus, he appears deeply invested in Portugals economic growth and national commerce. His interests include following major financial publications and national universities, suggesting a keen eye on business trends and local talent development.

He celebrated a company milestone by helping set a Guinness World Record for the worlds largest lasagna.

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They do not care very much about building rapport or relationships.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Supporting National Producers
He consistently emphasizes Lidl's commitment to supporting Portuguese partners, boosting the national economy, and increasing the export of local products to international markets.
Strategic Partnerships
He believes in building sustainable, long-term relationships with suppliers and partners, viewing it as a cornerstone for mutual growth, innovation, and job creation in Portugal.
Brand & Price Strategy
He is focused on reinforcing Lidl's core brand promise of offering the highest quality at the best possible price through major international and national marketing campaigns.

Media Appearances

Bruno has no verified media appearances

Work History

Chief Commercial Officer at Lidl Portugal
6-2014 - 9-2017
Vice-President of Purchasing at Lidl Portugal
4-2006 - 3-2014
Business Unit Director at Sonae Distribuição
4-2004 - 4-2006
Director - Operations at Sonae Distribuição

Education

1-2025 - 6-2025
Programa GAIN from AESE Business School
2010 - 2010
BOT Executives Program from IMD

More Information

Social Presence :

Prographics :

Exp : 13 Location : Portugal Job Level : Leadership Designation : Chief Commercial Officer at Lidl Portugal
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruno

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • If convinced, they can reach decisions quite fast.
  • Can Bruno take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Bruno

Personality Compatibility


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