Bruno Pereira in

Bruno Pereira

Sharpshooter · DISC type CD
Chief Commercial Officer at Lidl Portugal
📍 Portugal

Bruno Pereira is the Chief Commercial Officer at Lidl Portugal, bringing extensive retail sector experience from previous leadership roles at Sonae Distribuição. Colleagues have described him as having great intelligence, analysis, and strategic capabilities. He is an alumnus of executive programs at AESE Business School and IMD.

Based on his professional focus, he appears deeply invested in Portugals economic growth and national commerce. His interests include following major financial publications and national universities, suggesting a keen eye on business trends and local talent development.

He celebrated a company milestone by helping set a Guinness World Record for the worlds largest lasagna.

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Experience
13 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
Portugal
Personality Overview

How Bruno shows up

Precise But Practical
ROI Driven
Fast But Analytical

They do not care very much about building rapport or relationships. They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Bruno cares about

Supporting National Producers
He consistently emphasizes Lidl's commitment to supporting Portuguese partners, boosting the national economy, and increasing the export of local products to international markets.
Strategic Partnerships
He believes in building sustainable, long-term relationships with suppliers and partners, viewing it as a cornerstone for mutual growth, innovation, and job creation in Portugal.
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Career

Work history

Chief Commercial Officer
Lidl Portugal
6-2014 - 9-2017
Vice-President of Purchasing
Lidl Portugal
4-2006 - 3-2014
Business Unit Director
Sonae Distribuição
4-2004 - 4-2006
Director - Operations
Sonae Distribuição
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2025 - 6-2025
Programa GAIN
AESE Business School
2010 - 2010
BOT Executives Program
IMD
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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