Bruno Pereira in

Bruno Pereira

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Chief Commercial Officer at Lidl Portugal
📍 Portugal

Bruno Pereira is the Chief Commercial Officer at Lidl Portugal, bringing extensive retail sector experience from previous leadership roles at Sonae Distribuição. Colleagues have described him as having great intelligence, analysis, and strategic capabilities. He is an alumnus of executive programs at AESE Business School and IMD.

Based on his professional focus, he appears deeply invested in Portugals economic growth and national commerce. His interests include following major financial publications and national universities, suggesting a keen eye on business trends and local talent development.

He celebrated a company milestone by helping set a Guinness World Record for the worlds largest lasagna.

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Experience
13 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
Portugal
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bruno cares about

Supporting National Producers
He consistently emphasizes Lidl's commitment to supporting Portuguese partners, boosting the national economy, and increasing the export of local products to international markets.
Strategic Partnerships
He believes in building sustainable, long-term relationships with suppliers and partners, viewing it as a cornerstone for mutual growth, innovation, and job creation in Portugal.
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Career

Work history

Chief Commercial Officer
Lidl Portugal
6-2014 - 9-2017
Vice-President of Purchasing
Lidl Portugal
4-2006 - 3-2014
Business Unit Director
Sonae Distribuição
4-2004 - 4-2006
Director - Operations
Sonae Distribuição
In the press

Media appearances

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Education
1-2025 - 6-2025
Programa GAIN
AESE Business School
2010 - 2010
BOT Executives Program
IMD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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