Pedro Nunes

Critic
DISC Type : C

IT Business Solutions Director at Lidl Portugal

Sintra, Lisbon, Portugal

Overview

Pedro is an IT leader with over 22 years of experience at Lidl Portugal, currently holding the role of IT Business Solutions Director. A graduate of Instituto Superior Técnico with an MBA from The Lisbon MBA, his expertise covers IT project management, systems integration, and team leadership on both national and international projects.

Outside of work, Pedro has a foundational interest in robotics, having co-authored academic papers on sensor fusion for soccer robots. He is proud of his family heritage, sharing stories of his grandfathers achievements as a source of leadership inspiration, and enjoys hands-on tech projects, including working with Raspberry Pi.

Interesting fact: His grandfather led the creation of the "Worlds Largest Seafood Feijoada" in 1995, an achievement Pedro views as a great lesson in vision and leadership.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Retail IT Management
With over two decades at Lidl, he specializes in managing complex IT projects, vendor relations, and systems integration within the demanding retail sector.
Hands-on AI Projects
Demonstrates a practical interest in AI, recently sharing his experience with an "Open Claw" installation using a Raspberry Pi and referencing the AI stack.
Team Leadership
He has a background leading software development teams and is described in recommendations as being intelligent, visionary, and detail-oriented.

Media Appearances

Pedro has no verified media appearances

Work History

5-2017
IT Business Solutions Director at Lidl Portugal
7-2015 - 5-2017
Rollout Manager at Lidl Stiftung
10-2011 - 7-2015
Consultant at Lidl Stiftung
4-2003 - 10-2011
Head of Software Development and Applications at Lidl & Cia
7-2001 - 12-2001
Software Developer at Datinfor

Education

2008 - 2010
Master of Business Administration - MBA from The Lisbon MBA Católica | Nova
1997 - 2002
Licenciatura from Instituto Superior Técnico

More Information

Social Presence :

Prographics :

Exp : 23 Location : Sintra, Lisbon, Portugal Job Level : Mid-senior Designation : IT Business Solutions Director at Lidl Portugal
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Pedro

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pedro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pedro

Personality Compatibility


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