Bruno Zappa

Observer
DISC Type : ci

VP Strategy at Synchrony

New York, New York, United States

Overview

Bruno Zappa serves as the VP of Strategy at Synchrony, leveraging his background in management consulting from Kearney and an MBA from Columbia Business School. He has a demonstrated interest in connecting corporate strategy with sustainability, focusing on quantifying its financial impact.

Outside of work, Bruno is a passionate runner who completed the NYC Marathon while fundraising for environmental and humanitarian causes like The Nature Conservancy. He is also a strong personal advocate for composting and waste reduction, showing a commitment to sustainability in his daily life.

He co-authored a guide for executives on how to quantify the financial benefits of reducing corporate greenhouse gas emissions.

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Corporate Sustainability
Co-authored a publication on how to measure the financial, bottom-line impact of corporate sustainability and emissions reduction efforts.
Growth & Venture Capital
Gained experience in growth equity and venture capital as an MBA Summer Associate, indicating an interest in high-growth companies.
AI's Societal Impact
Follows and shares content on the societal challenges and timely, relevant points being raised by advancements in artificial intelligence.

Media Appearances

Bruno has no verified media appearances

Work History

4-2019
VP Strategy at Synchrony
9-2016 - 3-2019
Associate at Kearney
7-2014 - 9-2016
Scholar Leave - MBA sponsorship at Kearney
1-2013 - 7-2014
Sr. Business Analyst at Kearney
6-2016 - 7-2016
MBA Summer Associate at Alpha Venture Partners

Education

2014 - 2016
Master of Business Administration (MBA) from Columbia Business School
2005 - 2009
Bachelor in Public Administration from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : VP Strategy at Synchrony
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bruno

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bruno take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Bruno

Personality Compatibility


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