Bryan Cooley

Questioner
DISC Type : c

Vice President of Strategy, Business Intelligence and Growth Marketing at Gaia Inc.

Denver, Colorado, United States

Overview

Bryan has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Bryan has no verified topics they care about

Media Appearances

Bryan has no verified media appearances

Work History

2022
Vice President of Strategy, Business Intelligence and Growth Marketing at Gaia Inc.
2021 - 2022
Director of Analytics and Data Innovation at Drip
2018 - 2021
Head of Growth Marketing at Misty Robotics
2017 - 2018
Director of Global Marketing and Analytics at Build Change
2013 - 2017
Direct Response Marketing Manager at Wounded Warrior Project

Education

2006 - 2008
Master's degree from Harvard University
1999 - 2003
BA from Lewis & Clark College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Denver, Colorado, United States Job Level : Senior Designation : Vice President of Strategy, Business Intelligence and Growth Marketing at Gaia Inc.

Interested in

Sports

HDS soccer team, Lewis and Clark Soccer Team

URL has been copied!

Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bryan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bryan

Personality Compatibility


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