Bryan Drum

Questioner
DISC Type : c

Sr. Director Commercial Effectiveness at Krystal Biotech, Inc.

Greater Boston, United States

Overview

Bryan has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Bryan has no verified topics they care about

Media Appearances

Bryan has no verified media appearances

Work History

10-2022
Sr. Director Commercial Effectiveness at Krystal Biotech, Inc.
12-2021 - 10-2022
Sr Director Commercial Learning & Development at Pacira BioSciences, Inc.
1-2021 - 12-2021
Sr. Director, Brand & Access Marketing at Flexion Therapeutics
1-2020 - 12-2020
Sr. Director Commercial Training & Field Marketing at Flexion Therapeutics
9-2016 - 12-2019
Director, Commercial Training at Flexion Therapeutics

Education

1989 - 1993
Business Admin from Washington and Lee University
2005 - 2007
Master of Business Administration (MBA) from Saint Joseph's University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Boston, United States Job Level : Senior Designation : Sr. Director Commercial Effectiveness at Krystal Biotech, Inc.
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bryan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bryan

Personality Compatibility


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