Bryan Griffiths

Enthusiast
DISC Type : i

CEO at IPC International

Greater Oxford Area, United Kingdom

Overview

Bryan Griffiths is the CEO of IPC International, an organization managing the supply chain, purchasing, and technology for Subway franchisees across EMEA and AsiaPac. An MBA graduate from Oxford Brookes University, his expertise is built on roles at PwC Consulting and as a Food Procurement Manager at Whitbread for brands like Costa Coffee and Pizza Hut.

His work is centered on improving the profitability and competitiveness of thousands of independent Subway franchise owners through centralized support and strategic sourcing.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Global Supply Chains
As CEO of IPC, he manages complex purchasing and supply chain logistics for thousands of Subway franchisees across the EMEA and Asia Pacific regions.
Franchisee Profitability
His primary professional focus is on helping independent Subway franchise owners improve their profitability and competitiveness through strategic purchasing and technology solutions.
Food Procurement
Has a deep background in this area, having previously managed food procurement at Whitbread for a portfolio of major brands including Pizza Hut, Costa Coffee, and TGI Friday's.

Media Appearances

Bryan has no verified media appearances

Work History

8-2025
CEO at IPC International
6-2009 - 7-2021
Director at EAT-COMMERCE LIMITED
9-2003 - 8-2025
Chief Executive Officer at IPC International
11-2000 - 8-2003
Senior Consultant at PwC Consulting - People & Organization
3-1994 - 10-2000
Food Procurement Manager at Whitbread

Education

1985 - 1989
BA Hons from Leeds Beckett University
1999 - 2000
MBA from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater Oxford Area, United Kingdom Job Level : Leadership Designation : CEO at IPC International
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Bryan

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Bryan take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Bryan

Personality Compatibility


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