Bryan Lacina

Initiator
DISC Type : Di

Director of Energy Strategy at Wal-Mart Stores Inc./Texas Retail Energy LLC.

Bentonville, Arkansas, United States

Overview

Bryan Lacina is the Director of Energy Strategy at Walmart, where he manages the energy portfolio for all U. S. stores. His expertise spans wholesale and retail power, natural gas, and renewables, built on a career as a trader at firms like Shell Trading. He holds a BS from the University of Houston-Clear Lake.

He maintains a keen interest in the energy trading sector, recently highlighting his attendance at Energy Trading Week Americas.

He is responsible for the energy procurement and strategy for thousands of Walmart stores across the United States.

Personality Overview

Impact-Oriented

Confident

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Corporate Energy Strategy
As Director of Energy Strategy at Walmart, he manages the energy portfolio for all U. S. stores, including wholesale and retail power, natural gas, and renewables.
Energy Trading
Has an extensive background as a senior trader at Shell Trading and Entergy, and recently expressed interest in attending Energy Trading Week Americas.
Renewable Energy
[Predicted] His role managing Walmart's massive energy portfolio likely involves significant strategy around renewable energy sourcing to meet corporate sustainability goals.

Media Appearances

Bryan has no verified media appearances

Work History

4-2007
Director of Energy Strategy at Wal-Mart Stores Inc./Texas Retail Energy LLC.
7-2004 - 4-2007
Energy Procurement Manager at Wal-Mart Stores Inc./Texas Retail Energy LLC.
2000 - 2004
Sr. Trader at Shell Trading
1998 - 2000
Trader at Entergy Power Marketing Inc.
1997 - 1999
Trader at Mirant

Education

1989 - 1991
BS from University of Houston-Clear Lake

More Information

Social Presence :

Prographics :

Exp : 35 Location : Bentonville, Arkansas, United States Job Level : Mid-senior Designation : Director of Energy Strategy at Wal-Mart Stores Inc./Texas Retail Energy LLC.
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bryan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bryan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bryan

Personality Compatibility


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