Bryan Mazur

Trailblazer
DISC Type : DI

Executive Vice President at Great Point Brands

Dallas-Fort Worth Metroplex, United States

Overview

Bryan is a senior CPG executive skilled at scaling startups and turning around large businesses. With an MBA from Indiana University, he has a record of transforming companies to drive sustainable growth. His experience includes P&L management for brands like Snapple and leading private equity-backed investment firms.

Outside of work, Bryan shows a keen interest in high-energy sports and brand activations. He follows combat sports like the Bare Knuckle Fighting Championship and collegiate football, such as the LA Bowl. He also has a stated interest in The Walt Disney Company and its media enterprises.

He led the complete reinvention and turnaround of the iconic $500MM Snapple brand.

Personality Overview

Informal

Friendly But Fast

Persuasive

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

Food & Beverage Startups
His current role involves taking equity positions in and scaling better-for-you food and beverage startups.
CPG Brand Building
Has extensive experience building CPG businesses from the ground up, assembling leadership teams and scaling them to over $100MM in revenue.
Business Turnarounds
He has a proven track record of revitalizing major brands and turning around large, underperforming businesses.

Media Appearances

Bryan has no verified media appearances

Work History

4-2020
Executive Vice President at Great Point Brands
1-2018 - 4-2020
Executive Vice President at Pyxus International, Inc.
2011 - 11-2017
Vice President and General Manager at Dr Pepper Snapple Group
2006 - 2010
Vice President of Marketing & General Manager, Snapple at Dr Pepper Snapple Group
2005 - 2006
Vice President of Marketing, Canada at Dr Pepper Snapple Group

Education

Master of Business Administration (MBA) from Indiana University Bloomington
Marketing and International Business from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Executive Vice President at Great Point Brands
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bryan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Bryan take some risk or not?

  • They can take risks if necessary.

You And Bryan

Personality Compatibility


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