Bryony Tagg
Login to view DISC.Bryony Tagg is an experienced digital leader and the Head of Ecommerce at Chillys, where she oversees D2C business and marketplaces across over 30 countries. With a background in merchandising at LVMH and ecommerce at Moss, she specializes in technology, strategy, and customer experience. She holds a BSc from Bournemouth University.
Outside of her professional role, Bryony is passionate about empowering the next generation, particularly women in tech. She is also inspired by the intersection of brands with music, art, and fashion, as seen in Chillys collaborations, and has an interest in live events like London Fashion Week and Glastonbury.
She successfully led a replatforming project from a headless tech stack to Shopify+, completing it in four months and achieving a 30% increase in conversion rate.
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