Bryony Tagg

Observer
DISC Type : ci

Head of Ecommerce and Performance Marketing at Chilly's

London, England, United Kingdom

Overview

Bryony Tagg is an experienced digital leader and the Head of Ecommerce at Chillys, where she oversees D2C business and marketplaces across over 30 countries. With a background in merchandising at LVMH and ecommerce at Moss, she specializes in technology, strategy, and customer experience. She holds a BSc from Bournemouth University.

Outside of her professional role, Bryony is passionate about empowering the next generation, particularly women in tech. She is also inspired by the intersection of brands with music, art, and fashion, as seen in Chillys collaborations, and has an interest in live events like London Fashion Week and Glastonbury.

She successfully led a replatforming project from a headless tech stack to Shopify+, completing it in four months and achieving a 30% increase in conversion rate.

Personality Overview

Assertive

Curious

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Ecommerce Growth
Her entire career is focused on driving D2C growth, recently highlighting the importance of organic marketing and merchandising in a podcast interview.
Women in Tech
She is explicitly committed to empowering the next generation of women in technology, fostering growth, and helping them break barriers in digital commerce.
Tech Stack Migration
Managed a complex replatforming to Shopify+ at Chilly's, resulting in significant performance improvements, including a 30% increase in conversion rate.

Media Appearances

How to Build Trust in a Crowded Marketplace with Chilly's Bryony Tagg. Featured in YouTube

See Now

Work History

10-2023
Head of Ecommerce and Performance Marketing at Chilly's
12-2020 - 10-2023
Senior Ecommerce Manager at Moss
11-2019 - 12-2020
Ecommerce Trading & Merchandising Manager at Moss
2-2016 - 11-2019
Ecommerce Trading Manager at Moss
5-2013 - 2-2016
Ecommerce Merchandiser at LVMH

Education

2006 - 2009
Applied Geography BSc Hons from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce and Performance Marketing at Chilly's
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Insights For Selling To Bryony

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryony is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bryony

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bryony move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Bryony take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bryony

Personality Compatibility


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