Bukky Bada

Questioner
DISC Type : c

Global Head - Martech Solutions at Campari Group

United Kingdom

Overview

Bukky is a digital transformation leader with over 15 years of experience, currently leading global Martech solutions at Campari Group. She specializes in product strategy, AI-driven platforms, and e-commerce for world-class brands. She holds an MBA from the University of Wales and is a certified SAFe Agilist.

She recently participated as a panelist at Savant eCommerce London, discussing strategies for delivering personalized customer experiences to drive conversion. She values networking and sharing insights with industry peers at such events.

In a previous role, she engineered an e-commerce technology roadmap that successfully reduced costs by over 50%.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Personalised Experiences
Recently spoke on a panel about using personalization to drive conversion, emphasizing the importance of listening to customers.
Digital Transformation
Her entire career is focused on steering technology-led growth and digital transformation for major global brands like Campari Group and BAT.
Martech Solutions
Currently serves as the Global Head of Martech Solutions at Campari Group, orchestrating the global strategy and aligning it with commercial objectives.

Media Appearances

Bukky has no verified media appearances

Work History

11-2024
Global Head - Martech Solutions at Campari Group
4-2022 - 11-2024
Global Head of Ecommerce IT (B2B, DTC, Marketplaces) at Campari Group
11-2018 - 4-2022
Senior Global Product Manager - Digital/Consumer Marketing/Ecommerce at BAT
1-2016 - 11-2018
Senior Product Lead at Marks and Spencer
3-2012 - 11-2015
Consultant at Synegria Ltd

Education

Master of Business Administration (M.B.A.) from University of Wales, Cardiff
Bachelor's Degree from University of Lagos

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : N/A Designation : Global Head - Martech Solutions at Campari Group
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Insights For Selling To Bukky

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bukky is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bukky

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bukky move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bukky take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bukky

Personality Compatibility


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