Burcu Arslan, MBA

Evaluator
DISC Type : Sdc

Hybrid Account Director at LinkedIn

Berlin, Berlin, Germany

Overview

Burcu Arslan is a strategic Account Director at LinkedIn, where she develops data-driven talent and recruitment strategies for public sector and healthcare organizations across the DACH region. An MBA graduate from WHU, she specializes in helping complex institutions like UN agencies and city governments hire more effectively and inclusively.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Talent in Public Sector
Her role at LinkedIn focuses on partnering with government, UN, and healthcare organizations to solve their most urgent talent attraction and retention challenges.
DE&I in Hiring
Passionate about creating inclusive work environments, she gave a TEDx talk on unlearning biases and advocates for a society where attitude matters more than origin.
Female Empowerment
A strong advocate for women in leadership, as evidenced by her participation as a "Miss Germany Leader" and social media posts stating, "I don’t want flowers. I want power. "

Media Appearances

Burcu has no verified media appearances

Work History

5-2024
Hybrid Account Director at LinkedIn
5-2023 - 5-2023
TedxFS Speaker: "Learn to Unlearn” at TED Conferences

Education

Master of Business Administration - MBA from WHU – Otto Beisheim School of Management
Bachelor of Arts - BA from Hochschule Bielefeld

More Information

Social Presence :

Prographics :

Exp : 1 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Hybrid Account Director at LinkedIn
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Insights For Selling To Burcu

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Burcu is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Burcu

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Burcu move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Burcu take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Burcu

Personality Compatibility


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