César G. Mánica

Inquirer
DISC Type : cd

Founder and Managing Partner at Richter Analytica

Mexico City Metropolitan Area

Overview

César G. Mánica is the Founder and Managing Partner at Richter Analytica, specializing in using data science for business transformation. With over a decade of experience in business intelligence and market analysis, he also serves as a Marketing Professor at the Universidad de la Comunicación and holds a degree in Software Development Engineering.

Outside of his data-centric professional life, César is deeply involved in the world of motorcycle tourism. He combines his communication skills with his passion as a leader within the Comisión Nacional de Mototurismo, promoting organized motorcycle events and adventures across Mexico.

Unique fact: He holds a leadership position in Mexicos National Commission for Mototourism and Concentrations, blending his professional expertise with a personal passion.

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Data-Driven Transformation
Emphasizes using deep data science to transform companies. He founded Richter Analytica, a business consultancy focused on data analysis for decision-making.
Marketing Analytics
Advocates for moving beyond simple metrics to understand the 'why' behind user interactions, turning digital marketing indicators into actionable insights for growth.
Motorcycle Tourism
Holds a leadership role at the Comisión Nacional de Mototurismo, indicating a strong personal passion for motorcycling and organized, large-scale tours.

Media Appearances

César has no verified media appearances

Work History

1-2024
Founder and Managing Partner at Richter Analytica
9-2019
Docente Licenciatura en Publicidad y Marketing at Universidad de la Comunicación
12-2021 - 7-2025
Líder de comunicación at Comisión Nacional de Mototurismo y Concentraciones
12-2019 - 7-2025
Marketing Manager at ioio
2-2023 - 2-2024
Director Regional Deep Learning at LLYC

Education

Ingenieria en Desarrollo de Software from Universidad de Guadalajara

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : Founder and Managing Partner at Richter Analytica
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Insights For Selling To César G.

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with César G. is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from César G.

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will César G. move?

  • They are neither the fastest decision makers nor the slowest.
  • Can César G. take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And César G.

Personality Compatibility


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