Cássio Ramos

Sharpshooter
DISC Type : CD

Coordenador de Canais Digitais at Grupo HDI

Poá, São Paulo, Brazil

Overview

Cássio Ramos is an experienced Operations and Products Coordinator with over a decade in the finance and insurance sectors. Specializing in omnichannel strategy and digital channels, he has a proven record of increasing NPS scores and reducing costs. Colleagues praise him as a resilient and emotionally intelligent negotiator.

Outside of work, Cássio values time with his family, sharing posts about celebrating important professional milestones with them. His strong soft skills and emotional intelligence, highlighted by colleagues, are key aspects of his character both in and out of the office.

He successfully elevated company Net Promoter Scores (NPS) by more than 25 points, showcasing his significant impact on improving the customer experience.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Precise But Practical

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Omnichannel Strategy
His career focuses on integrating human and digital channels like chatbots and portals to create a seamless customer experience and expand commercial reach.
Digital Transformation
He leads the development of digital products like apps and websites, focusing on automation, API integration, and improving user engagement to drive business conversion.
Customer Experience
A core focus is improving the customer journey, demonstrated by his success in elevating Net Promoter Scores (NPS) by more than 25 points.

Media Appearances

Cássio has no verified media appearances

Work History

12-2020
Coordenador de Canais Digitais at Grupo HDI
12-2020 - 8-2023
Consultor de Canais Digitais at Sompo Seguros
9-2015 - 8-2020
Analista Comercial Proteção e CAP III at Banco Santander
8-2014 - 9-2015
Analista de Seguros III at Banco Santander
11-2009 - 8-2014
Analista de Produtos PF II at Banco Santander

Education

Graduação from Centro Universitário Braz Cubas
Estratégia de Canais e Distribuição Omnichannel from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 15 Location : Poá, São Paulo, Brazil Job Level : N/A Designation : Coordenador de Canais Digitais at Grupo HDI
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Insights For Selling To Cássio

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cássio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cássio

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cássio move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cássio take some risk or not?

  • The risks don’t matter much to them.

You And Cássio

Personality Compatibility


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