Katie Glaser

Inquirer
DISC Type : dc

Sr. Director - Sales Engineering at C1

Owatonna, Minnesota, United States

Overview

Katie is a global IT sales executive with 25 years of experience in unified communications, SaaS, and customer experience transformation. She leads a sales engineering team at C1, focusing on AI and IT solutions for the healthcare and financial services sectors. She studied Agricultural Leadership at the University of Minnesota.

Outside of her professional life, Katie is passionate about personal growth and resilience. She draws parallels between the discipline of weightlifting and overcoming challenges, sharing her own journey to inspire others. She actively promotes career opportunities to her network, showing a commitment to helping others succeed.

She recently wrote about her experience recovering from a hip replacement, using barbell lifting as a metaphor for perseverance.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Customer Experience (CX)
Her career has been focused on helping customers serve their own customers better, leading teams in customer experience, retention, and contact center solutions.
Sales Engineering Leadership
She has over a decade of experience leading and modernizing national and global sales engineering teams, focusing on connecting innovation to real-world impact.
AI in Key Sectors
In her current role, she is focused on positioning and selling IT and AI solutions tailored to the specific business needs of healthcare and financial services clients.

Media Appearances

Katie has no verified media appearances

Work History

1-2025
Sr. Director - Sales Engineering at C1
9-2023 - 3-2025
Sr. Director Renewals + Customer Retention at C1
3-2019 - 10-2023
CTO - Sales Engineering, U.S. East at C1
1-2012 - 8-2015
Strategic Account Manager & Customer Engagement Solutions Specialist at Avaya
5-2008 - 1-2012
National Account Manager at VanRan Communications Services, Inc.

Education

1996 - 2000
Agricultural Leadership Training and Development from University of Minnesota
continuing education classes from Riverland Community College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Owatonna, Minnesota, United States Job Level : Senior Designation : Sr. Director - Sales Engineering at C1
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Katie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • Their decision making speed is somewhere in the middle.
  • Can Katie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Katie

Personality Compatibility


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