Caffery Liu

Inquirer
DISC Type : cd

Senior Sales Account Manager at MOONS'​ INDUSTRIES(Shanghai)

Shanghai, China

Overview

Caffery is a Senior Sales Account Manager at MOONS INDUSTRIES, specializing in server liquid cooling and pump technology. His expertise covers the complete design flow, from motherboards and mechanical design to supply chain management. He holds a Bachelors degree from the China University of Science and Technology.

He is passionate about sharing knowledge and advancing the field of thermal management, as demonstrated by his speaking engagements. Caffery follows the developments of major technology corporations like IBM and GE, indicating a broad interest in technological innovation.

Unique fact: He is actively exploring how AI can be used to integrate complex safety regulations and design guidelines directly into 3D models and simulations.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Server Liquid Cooling
Possesses deep expertise in various server cooling methods, including Direct Liquid Cooling (DLC), sidecar, and immersion cooling, along with the complete supporting architecture.
Pump Technology
Leads pump sales and optimizes product selection based on deep technical knowledge, including studying detailed engineering handbooks to provide comprehensive solutions.
AI in Engineering
Shows a forward-thinking interest in applying AI to solve complex design challenges, specifically for embedding safety and design rules into 3D simulations.

Media Appearances

Caffery has no verified media appearances

Work History

11-2025
Senior Sales Account Manager at MOONS'​ INDUSTRIES(Shanghai)
10-2024 - 9-2025
Assistant Manager at Symtek Co., LTD.
3-2024 - 7-2024
Assistant Manager at Taiwan Metal precision
3-2023 - 1-2024
Product Manager at King Star Computer
3-2022 - 2-2023
Sales Supervisor at Symtek Co., LTD.

Education

學士 from China University of Science and Technology

More Information

Social Presence :

Prographics :

Exp : 3 Location : Shanghai, China Job Level : Middle Designation : Senior Sales Account Manager at MOONS'​ INDUSTRIES(Shanghai)
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Insights For Selling To Caffery

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caffery is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Caffery

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Caffery move?

  • Their decision making speed is somewhere in the middle.
  • Can Caffery take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Caffery

Personality Compatibility


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