Caio Martins

Questioner
DISC Type : c

LGBTQ+ DE&I Co-Leader at ADP

São Paulo, São Paulo, Brazil

Overview

Caio Martins is a Manager of Strategic Client Partnerships at ADP, bringing over a decade of experience in account management and sales strategy. He manages an annual portfolio of approximately R$ 250 million and holds engineering degrees from both Columbia University and PUC Minas, underscoring his strong analytical and commercial expertise.

Demonstrating a profound commitment to workplace equality, Caio serves as an LGBTQ+ DE&I Co-Leader at ADP. This leadership role reflects a personal passion for fostering inclusive environments, complementing his professional interests in major technology corporations like Microsoft and GE.

He has been formally recognized for his exceptional sales performance, earning sales distinction awards in both 2016 and 2017.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Strategic Partnerships
His career is centered on managing key accounts, developing sales strategies, and fostering long-term client relationships to drive significant revenue.
Workplace DE&I
Actively serves as an LGBTQ+ DE&I Co-Leader at ADP, showing a clear passion and commitment to diversity, equity, and inclusion initiatives.
Driving Client Success
His experience as a LATAM Client Success Manager highlights a focus on strategies for customer retention and expanding the scope of services for strategic accounts.

Media Appearances

Caio has no verified media appearances

Work History

1-2025
LGBTQ+ DE&I Co-Leader at ADP
12-2023
Manager - Strategic Client Partnership at ADP
6-2018 - 12-2023
LATAM Client Success Manager at ADP
12-2014 - 3-2018
Sales Account Manager at Votorantim Siderurgia
2-2013 - 11-2014
Senior Commercial Analyst at Votorantim Siderurgia

Education

2008 - 2013
Engineer's degree from PUC Minas
2007 - 2010
Bachelor of Engineering - BE from Columbia University

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : LGBTQ+ DE&I Co-Leader at ADP
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Insights For Selling To Caio

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caio is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Caio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Caio move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Caio take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Caio

Personality Compatibility


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