Cait MacPhail in

Cait MacPhail

Observer · DISC type ic
Director, In-Game Social Content & Programming at National Hockey League (NHL)
📍 Toronto, Ontario, Canada

Cait MacPhail is the Director of In-Game Social Content & Programming at the NHL. An experienced digital media professional, she specializes in social media strategy and content development to drive brand awareness. She is a graduate of MacEwan University and has a background that includes multiple roles with the Oilers Entertainment Group.

Her career journey has been guided by a deep passion for sports, which she leverages to be a more creative storyteller. Outside of work, she is interested in building community within the sports and media industry and has a clear affection for dogs, as indicated by a personal publication.

Interestingly, she connected with a future Toronto-based colleague for a job opportunity while she was still living and working in Edmonton.

Read the full overview →
Experience
11 Years
Current Role
Director, In-Game Social Content & Programming
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

How Cait shows up

Value Driven
Assertive
Curious

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Cait cares about

Sports Social Content
Leads the NHL's in-game social content, focusing on real-time fan engagement and leveraging a deep understanding of sports to enhance the digital experience.
Creative Storytelling
Views her passion for sports as a key element that makes her a more creative storyteller and thoughtful communicator across digital platforms.
+4 more topics Login to view topics
Career

Work history

11-2025
Director, In-Game Social Content & Programming
National Hockey League (NHL)
8-2022 - 12-2025
Sr. Manager, In-Game Social Content & Programming
National Hockey League (NHL)
9-2019 - 8-2022
Social Media Manager
Oilers Entertainment Group
11-2015 - 9-2019
Coordinator, Social Media
Oilers Entertainment Group
12-2014 - 11-2015
Social Media Intern
Oilers Entertainment Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
Bachelor's Degree
MacEwan University
2010 - 2011
Public Relations Diploma Program
MacEwan University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

More profiles

Discover additional public profiles from our index.

Joseph Mondock
Joseph Mondock
Partner
Thorson Switala Mondock & Snead LLP
 Jeffrey Snead
Jeffrey Snead
Partner
Thorson, Switala, Mondock & Snead; LLP
 Sandy Parrish
Sandy Parrish
Talent Acquisition Business Partner
Your Part-Time Controller, LLC
 Melissa Chin
Melissa Chin
Director, Strategy & Analytics
Think City
Unlock the full playbookSee exactly how to sell to Cait. Free, 10 seconds.