Cait MacPhail in

Cait MacPhail

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Director, In-Game Social Content & Programming at National Hockey League (NHL)
📍 Toronto, Ontario, Canada

Cait MacPhail is the Director of In-Game Social Content & Programming at the NHL. An experienced digital media professional, she specializes in social media strategy and content development to drive brand awareness. She is a graduate of MacEwan University and has a background that includes multiple roles with the Oilers Entertainment Group.

Her career journey has been guided by a deep passion for sports, which she leverages to be a more creative storyteller. Outside of work, she is interested in building community within the sports and media industry and has a clear affection for dogs, as indicated by a personal publication.

Interestingly, she connected with a future Toronto-based colleague for a job opportunity while she was still living and working in Edmonton.

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Experience
11 Years
Current Role
Director, In-Game Social Content & Programming
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

How Cait shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cait cares about

Sports Social Content
Leads the NHL's in-game social content, focusing on real-time fan engagement and leveraging a deep understanding of sports to enhance the digital experience.
Creative Storytelling
Views her passion for sports as a key element that makes her a more creative storyteller and thoughtful communicator across digital platforms.
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Career

Work history

11-2025
Director, In-Game Social Content & Programming
National Hockey League (NHL)
8-2022 - 12-2025
Sr. Manager, In-Game Social Content & Programming
National Hockey League (NHL)
9-2019 - 8-2022
Social Media Manager
Oilers Entertainment Group
11-2015 - 9-2019
Coordinator, Social Media
Oilers Entertainment Group
12-2014 - 11-2015
Social Media Intern
Oilers Entertainment Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
Bachelor's Degree
MacEwan University
2010 - 2011
Public Relations Diploma Program
MacEwan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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