Cait MacPhail

Observer
DISC Type : ic

Director, In-Game Social Content & Programming at National Hockey League (NHL)

Toronto, Ontario, Canada

Overview

Cait MacPhail is the Director of In-Game Social Content & Programming at the NHL. An experienced digital media professional, she specializes in social media strategy and content development to drive brand awareness. She is a graduate of MacEwan University and has a background that includes multiple roles with the Oilers Entertainment Group.

Her career journey has been guided by a deep passion for sports, which she leverages to be a more creative storyteller. Outside of work, she is interested in building community within the sports and media industry and has a clear affection for dogs, as indicated by a personal publication.

Interestingly, she connected with a future Toronto-based colleague for a job opportunity while she was still living and working in Edmonton.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Sports Social Content
Leads the NHL's in-game social content, focusing on real-time fan engagement and leveraging a deep understanding of sports to enhance the digital experience.
Creative Storytelling
Views her passion for sports as a key element that makes her a more creative storyteller and thoughtful communicator across digital platforms.
Professional Community
An early member of Arena's PowerMatch Beta, showing a commitment to bringing sports and media professionals together to exchange ideas and share experiences.

Media Appearances

Cait has no verified media appearances

Work History

11-2025
Director, In-Game Social Content & Programming at National Hockey League (NHL)
8-2022 - 12-2025
Sr. Manager, In-Game Social Content & Programming at National Hockey League (NHL)
9-2019 - 8-2022
Social Media Manager at Oilers Entertainment Group
11-2015 - 9-2019
Coordinator, Social Media at Oilers Entertainment Group
12-2014 - 11-2015
Social Media Intern at Oilers Entertainment Group

Education

2012 - 2014
Bachelor's Degree from MacEwan University
2010 - 2011
Public Relations Diploma Program from MacEwan University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director, In-Game Social Content & Programming at National Hockey League (NHL)
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Insights For Selling To Cait

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cait is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Cait

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cait move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cait take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Cait

Personality Compatibility


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