Caitlin Cheney

Senior Media Manager | Account Partner at Madwell

📍 United States

Caitlin is a cross-disciplinary marketing leader with a decade of experience scaling CPG brands through creative strategy and campaign orchestration. She excels at managing multi-channel campaigns and is certified in SEO. Caitlin holds a Bachelors Degree from Coastal Carolina University.

She played a pivotal role in transforming the legacy spirits brand Fernet-Branca into a modern cult icon.

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Experience

12 Years

Current Role

Senior Media Manager | Account Partner

Job Level

Middle

Location

United States

Personality Overview

How Caitlin shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Caitlin cares about

Brand Storytelling

Considers it her sweet spot to guide a brand's narrative from concept to launch, ensuring every moment is cohesive, intentional, and culturally sharp.

Scaling CPG Brands

Specializes in taking consumer packaged goods brands to the next level, exemplified by her work elevating a legacy spirits name into a modern cult icon.

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Career

Work history

8-2023

Senior Media Manager | Account Partner

Madwell

3-2015 - 11-2022

Digital Campaign Strategy & Revenue Operations (Multiple Roles)

Gannett | USA TODAY NETWORK

8-2012 - 1-2015

Procurement Technician

Universal Consulting Services, Inc.

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

2009 - 2012

Bachelor's Degree

Coastal Carolina University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Associate Vice President

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How to run the call and the meeting
His cold-calling profile and exact script
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During a call or a meeting

Share some stories about how you you have helped people in similar positions succeed

DON'T

Don’t push them to make a decision too fast, let them get comfortable first

Talk anecdotally about the customer experience that your product offers

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When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Personalized, catchy

Length of mail: Long

Salutation: Yes (Something casual). Greeting: Yes (Say something interesting/unusual). Tone of words: Friendly, first-person. Bullet points: Avoid. Closing line: Build excitement. Complimentary close: Unique, pleasant. Overall messaging: Focused on the person and relationship

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Negotiating and closing

The secret to closing Caitlin fast: Relationship and trust can be vital with them, sometimes more than anything else.

How fast will Caitlin move? They are not the fastest decision makers, their friendly approach can give false positive signals.

Reveal the closing strategyFree. 10 seconds.

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