Caitlin Cheney

Energizer
DISC Type : I

Senior Media Manager | Account Partner at Madwell

United States

Overview

Caitlin is a cross-disciplinary marketing leader with a decade of experience scaling CPG brands through creative strategy and campaign orchestration. She excels at managing multi-channel campaigns and is certified in SEO. Caitlin holds a Bachelors Degree from Coastal Carolina University.

She played a pivotal role in transforming the legacy spirits brand Fernet-Branca into a modern cult icon.

Personality Overview

Imaginative

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Brand Storytelling
Considers it her sweet spot to guide a brand's narrative from concept to launch, ensuring every moment is cohesive, intentional, and culturally sharp.
Scaling CPG Brands
Specializes in taking consumer packaged goods brands to the next level, exemplified by her work elevating a legacy spirits name into a modern cult icon.
Integrated Campaigns
Her strength lies in leading campaign strategy and collaborating across creative, media, and experiential teams to bring fully integrated brand moments to life.

Media Appearances

Caitlin has no verified media appearances

Work History

8-2023
Senior Media Manager | Account Partner at Madwell
3-2015 - 11-2022
Digital Campaign Strategy & Revenue Operations (Multiple Roles) at Gannett | USA TODAY NETWORK
8-2012 - 1-2015
Procurement Technician at Universal Consulting Services, Inc.

Education

2009 - 2012
Bachelor's Degree from Coastal Carolina University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Middle Designation : Senior Media Manager | Account Partner at Madwell
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Insights For Selling To Caitlin

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Caitlin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Caitlin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Caitlin take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Caitlin

Personality Compatibility


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