Caitlin Zirkel

Commander
DISC Type : D

Brand Manager, Peptamen Formula at Nestlé

Washington DC-Baltimore Area, United States

Overview

Caitlin is a Brand Manager at Nestlé Health Science, overseeing the Peptamen Formula brand. A graduate of Villanova University, she has successfully managed portfolios worth over $400M, including iconic brands like Carnation and Toll House, where she drove significant share growth and launched major product innovations.

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Medical Nutrition
Manages the Peptamen medical formula brand, has managed Gerber Infant Formula, and attends professional nutrition conferences like #ASPEN26.
Caregiver Advocacy
As a mother to a tube-fed child, she is a passionate advocate for caregivers, connecting her personal journey to her professional work on specialized nutrition brands.
Brand Innovation
Spearheaded the first-ever flavor innovation for the Carnation brand and drove the first market share gains for Nestlé Toll House in over seven years.

Media Appearances

Caitlin has no verified media appearances

Work History

9-2025
Brand Manager, Peptamen Formula at Nestlé
2-2024 - 9-2025
Senior Associate Brand Manager, Carnation at Nestlé
6-2022 - 3-2024
Senior Associate Brand Manager, Toll House at Nestlé
9-2021 - 6-2022
Senior Associate Brand Manager, Nesquik at Nestlé
3-2020 - 9-2021
Brand Manager, Gerber Infant Formula & Supplements at Nestlé

Education

2010 - 2014
Bachelor of Business Administration from Villanova University
2012 - 2012
Fall Study Abroad Program from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington DC-Baltimore Area, United States Job Level : Middle Designation : Brand Manager, Peptamen Formula at Nestlé
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Insights For Selling To Caitlin

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Caitlin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Caitlin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Caitlin take some risk or not?

  • The risks don’t matter much to them.

You And Caitlin

Personality Compatibility


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