Cal Lankton

Observer
DISC Type : ic

Chief Commercial Officer at Redwood Materials

San Francisco Bay Area, United States

Overview

Cal has no verified overview

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Cal has no verified topics they care about

Media Appearances

Cal has no verified media appearances

Work History

3-2023
Chief Commercial Officer at Redwood Materials
8-2019 - 12-2022
EVP, Fleet and Global Operations at Lyft
8-2018 - 8-2019
VP, Infrastructure Operations at Lyft
6-2017 - 7-2018
VP, Energy Sales and Operations at Tesla
4-2016 - 6-2017
VP, Global Infrastructure Operations at Tesla

Education

2008 - 2010
MS from Massachusetts Institute of Technology
2008 - 2010
MBA from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Commercial Officer at Redwood Materials
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Insights For Selling To Cal

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cal is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cal

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cal move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cal take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Cal

Personality Compatibility


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