Cal Norton in

Cal Norton

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Director of Brand Partnerships at SLAPS
📍 Lehi, Utah, United States

As Director of Brand Partnerships at SLAPS, Cal connects brands to culture through strategy and design. He has a background in Art & Design from Utah Valley University and a proven track record of driving significant revenue growth in previous sales roles. People who have worked with him describe him as proactive, dependable, and ambitious.

Outside of work, Cal is a father and has mentioned reading books like "Goodnight Moon" to his son. He has also dedicated time to volunteering for The Church of Jesus Christ of Latter-day Saints, indicating a commitment to community and service.

In a previous role, he personally drove 46% year-over-year sales growth, increasing revenue from $180, 000 to a projected $1. 1 million in three years.

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Experience
5 Years
Current Role
Director of Brand Partnerships
Job Level
Mid-senior
Location
Lehi, Utah, United States
Personality Overview

How Cal shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cal cares about

Creative Advertising
He frequently analyzes and praises clever and effective ad campaigns from brands like Bobbie and AG1, showing a passion for standout creative work.
Authentic Branding
His work focuses on helping brands show up with "authenticity and edge, " a theme he also admired in an ad where a celebrity's endorsement felt genuine.
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Career

Work history

10-2025
Director of Brand Partnerships
SLAPS
7-2024 - 10-2025
Head of Sales
MF9 World
12-2022 - 7-2024
Account Executive
MF9 World
12-2021 - 8-2022
Sales Representative
Grit Marketing
12-2019 - 11-2021
Volunteer
The Church of Jesus Christ of Latter-day Saints
In the press

Media appearances

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Education
Art & Design
Utah Valley University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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