Cal Norton

Collaborator
DISC Type : is

Director of Brand Partnerships at SLAPS

Lehi, Utah, United States

Overview

As Director of Brand Partnerships at SLAPS, Cal connects brands to culture through strategy and design. He has a background in Art & Design from Utah Valley University and a proven track record of driving significant revenue growth in previous sales roles. People who have worked with him describe him as proactive, dependable, and ambitious.

Outside of work, Cal is a father and has mentioned reading books like "Goodnight Moon" to his son. He has also dedicated time to volunteering for The Church of Jesus Christ of Latter-day Saints, indicating a commitment to community and service.

In a previous role, he personally drove 46% year-over-year sales growth, increasing revenue from $180, 000 to a projected $1. 1 million in three years.

Personality Overview

Fair-minded

Consensus Builder

Appreciative

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Creative Advertising
He frequently analyzes and praises clever and effective ad campaigns from brands like Bobbie and AG1, showing a passion for standout creative work.
Authentic Branding
His work focuses on helping brands show up with "authenticity and edge, " a theme he also admired in an ad where a celebrity's endorsement felt genuine.
Strategic Partnerships
His core role involves leading partnerships that bring ideas to life, such as SLAPS' creative collaborations with major brands like LIV Golf and Oakley.

Media Appearances

Cal has no verified media appearances

Work History

10-2025
Director of Brand Partnerships at SLAPS
7-2024 - 10-2025
Head of Sales at MF9 World
12-2022 - 7-2024
Account Executive at MF9 World
12-2021 - 8-2022
Sales Representative at Grit Marketing
12-2019 - 11-2021
Volunteer at The Church of Jesus Christ of Latter-day Saints

Education

Art & Design from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Lehi, Utah, United States Job Level : Mid-senior Designation : Director of Brand Partnerships at SLAPS
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Insights For Selling To Cal

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Show them how they look good by making this decision
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cal is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Cal

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Cal move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Cal take some risk or not?

  • It is unlikely that they will take many risks.

You And Cal

Personality Compatibility


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