Cal Roscow

Critic
DISC Type : C

Executive Director of Marketing at Best for Britain

London, England, United Kingdom

Overview

Cal has no verified overview

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Cal has no verified topics they care about

Media Appearances

Cal has no verified media appearances

Work History

9-2023
Executive Director of Marketing at Best for Britain
3-2023 - 7-2023
Conference Director at Trade Unlocked
5-2019 - 9-2023
Director of Development at Best for Britain
1-2018 - 5-2019
Head of Fundraising and Marketing at Liberal Democrats
7-2017 - 12-2017
Exhibition Director at Gilly Szego Art

Education

8-2024 - 9-2025
MSc Political Communication from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Senior Designation : Executive Director of Marketing at Best for Britain
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Insights For Selling To Cal

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cal is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cal

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cal move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cal take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cal

Personality Compatibility


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