Cale O.

Questioner
DISC Type : c

Director of Digital Commerce at ThreeSixty Group Ltd.

Wichita, Kansas, United States

Overview

Cale leads digital commerce for Vornado Air, where he directs strategy for DTC and major online marketplaces like Amazon. He specializes in P&L management, advertising, and negotiating large vendor contracts. People who have worked with him describe him as smart, thoughtful, and driven. He holds an MBA from Emporia State University.

Outside of his demanding career, Cale is a family man. He recently celebrated the birth of his third child, an event that coincided with a period of intense professional growth and the completion of his masters degree program, showcasing his ability to balance personal and professional commitments.

In a single year, Cale completed his MBA program, welcomed his third child, and held three different jobs.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Omnichannel Brand Control
He appeared on the "Customers Who Click" podcast to discuss managing brand control across multiple online channels, a key part of his role at Vornado.
Amazon Negotiations
His experience includes negotiating 8-figure contracts with Amazon, demonstrating a core focus on maximizing profitability and partnerships with the platform.
eCommerce P&L
He owns the strategy for profitability within Vornado's digital commerce channels, making P&L management a central aspect of his professional responsibilities.

Media Appearances

Cale has no verified media appearances

Work History

1-2026
Director of Digital Commerce at ThreeSixty Group Ltd.
9-2025 - 1-2026
Director of Digital Commerce at Vornado Air, LLC
2-2024 - 9-2025
Senior Manager of Digital Commerce at Vornado Air, LLC
11-2023 - 2-2024
Senior eCommerce Account Manager at Vornado Air, LLC
6-2023 - 11-2023
Director of Marketing at KMS, LLC

Education

Master of Business Administration - MBA from Emporia State University
Bachelor of Business Administration - BBA from Wichita State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Wichita, Kansas, United States Job Level : Mid-senior Designation : Director of Digital Commerce at ThreeSixty Group Ltd.
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Insights For Selling To Cale

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cale is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cale

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cale move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cale take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cale

Personality Compatibility


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