Maria Ulanova

Evaluator
DISC Type : DCS

Director of Operations at PWG

New York City Metropolitan Area, United States

Overview

Maria Ulanova is a strategic operations leader with over 12 years of experience scaling global systems in healthtech, logistics, and manufacturing. She specializes in redesigning operating models, modernizing ERP platforms, and leading cross-functional teams. Maria holds a Masters degree from Nizhniy Novgorod State Technical University.

She was the first U. S. operations leader for a regulated healthtech startup, building its entire operational infrastructure from the ground up.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Scaling Operations
Her core expertise involves driving scalable growth and building robust infrastructure for companies in high-growth phases.
ERP Modernization
She has direct experience leading the modernization of ERP and CRM platforms, specifically mentioning Microsoft Dynamics 365.
MedTech Compliance
She has a background in regulated medical device environments, ensuring operations are compliant with FDA and ISO 13485 standards.

Media Appearances

Maria has no verified media appearances

Work History

9-2025
Director of Operations at PWG
2-2025 - 6-2025
Head of Operations, North America/Temporary Contract at K Line Europe GmbH
Director of Operations at 3D Predict
Senior Operations Manager at Dainty Home

Education

2012 - 2016
Bachelor of Science (U.S. Equivalent) from ASA College
2002 - 2007
Master's degree from Nizhniy Novgorod State Technical University named after R.Y. Alekseev (NSTU)

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Operations at PWG
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maria

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maria take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maria

Personality Compatibility


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