Callum Barnard

Sharpshooter
DISC Type : CD

Financial Planning and Analysis Manager at Automata

London, England, United Kingdom

Overview

Callum is a Financial Planning and Analysis Manager with nine years of experience across venture-backed scale-ups and FTSE 100 companies. An ACA qualified accountant with an MSc, he specializes in financial modeling and business partnering, having previously worked at Deloitte.

Outside of work, Callum is a dedicated Jiu-Jitsu practitioner, holding a blue belt and actively competing. He has trained for over three years at Pure Jiujitsu and is involved in fundraising for the academy, highlighting its importance for community, mental, and physical wellbeing.

At a robotics scale-up, he single-handedly created a tailored pricing application using an AI app builder.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Competitive Jiu-Jitsu
He is a blue belt, trains at Pure Jiujitsu, and actively participates in competitions, indicating a strong personal passion for the martial art.
FP&A for Scale-ups
His current role is at a PE/VC backed robotics and SAAS scale-up, focusing on executing core commercial and business strategies.
AI in Business Pricing
He developed a custom pricing software application for his company using an AI app builder, showing an interest in practical AI applications in finance.

Media Appearances

Callum has no verified media appearances

Work History

2-2024
Financial Planning and Analysis Manager at Automata
12-2023 - 2-2024
Consultant at Confidential
8-2021 - 10-2023
Financial Planning and Analysis Manager at Induction Healthcare Group PLC
2-2021 - 8-2021
Financial Planning and Analysis Manager at Crestbridge
9-2020 - 2-2021
Finance Contractor at RECKITT BENCKISER

Education

2016 - 2019
ACA from ICAEW
2014 - 2015
Master of Science - MS from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Middle Designation : Financial Planning and Analysis Manager at Automata
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Insights For Selling To Callum

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Callum is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Callum

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Callum move?

  • If convinced, they can reach decisions quite fast.
  • Can Callum take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Callum

Personality Compatibility


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