Calum Macaulay

Energizer
DISC Type : I

Managing Director, Commercial Development at Wireless Group at Wireless Group

London, England, United Kingdom

Overview

Calum Macaulay is a veteran media executive with over 20 years of experience, now General Manager at Wireless. His career includes key leadership roles such as Managing Director of talkSPORT and Director of Local Radio at UTV Media, specializing in commercial development and brand growth. He attended the University of Strathclyde.

His CEO described him as "peerless in his knowledge of the Wireless business, brands and audience" upon his promotion to General Manager.

Personality Overview

Enthusiastic

Imaginative

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Commercial Radio Growth
Throughout his career at UTV Media and talkSPORT, he has focused on strategies to increase audience size, listening hours, and overall commercial revenue for radio brands.
Innovative Ad Formats
He has spoken on creating multi-channel content and pioneering new advertising techniques, such as allowing on-air commentators to make gambling product referrals.
Non-Traditional Revenue
In his commercial development role, he focused on creating non-traditional revenue by developing initiatives like live events featuring legendary sports icons.

Media Appearances

Calum has no verified media appearances

Work History

7-2018
Managing Director, Commercial Development at Wireless Group at Wireless Group
1-2013 - 6-2018
Managing Director at Wireless Group National Brands
2-2009 - 12-2012
Director of Local Radio at UTV Media GB
9-1999 - 2-2009
Commercial Director at talKSPORT
1994 - 1999
Client Marketing at TSMS

Education

1978 - 1982
Education details unavailable from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 32 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director, Commercial Development at Wireless Group at Wireless Group
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Insights For Selling To Calum

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Calum is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Calum

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Calum move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Calum take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Calum

Personality Compatibility


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