Calum S.
Login to view DISC.Calum is a Design Director at PAIR, where he leads brand and product design for AI-native experiences. With over a decade of experience, he has led significant public sector projects at the Design Council and holds a degree in Communication Design from Robert Gordon University.
His work focuses on ensuring technology is clear, coherent, and human-centered, shaping best practices around ethical data use and accessibility. He has also directed a major brands transformation across both digital and physical platforms.
Unique fact: Calum led the design work for the UK Government’s Data Ethics Framework.
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