Pernille Gammelgaard

Questioner
DISC Type : c

CMO at Frie

Region of Southern Denmark, Denmark

Overview

Pernille Gammelgaard Larsen is the Chief Marketing Officer at Frie, where she was internally promoted after four years as a team leader for member services. She leads marketing and press relations, focusing on creative campaigns to differentiate the brand. Pernille holds a Diplom from UCL Erhvervsakademi og Professionshøjskole.

Pernille is involved in establishing local community partnerships, such as Fries sponsorship of the Odense Badminton Klub. She is a vocal proponent of flexible work arrangements, championing the companys principle of being "free of time and place" to attract and retain talent.

She made a notable career transition within Frie, moving from leading member services to becoming the companys CMO.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Creative Brand Positioning
She spearheaded a major campaign with a well-known comedian to differentiate Frie in the market using humor and a creative approach.
Digital Marketing
Her team actively focuses on developing effective digital customer journeys, utilizing SEO, and affiliate marketing to drive growth.
HubSpot Platform
Her department uses HubSpot extensively, with job descriptions for her team specifying the need for platform "super-users".

Media Appearances

Pernille has no verified media appearances

Work History

11-2022
CMO at Frie
8-2018 - 11-2022
Teamleder at Frie
11-2012 - 7-2018
Teamleder at Ase
8-2012 - 10-2012
Konsulent at HK Danmark
5-2009 - 6-2012
Mediekonsulent at De Gule Sider A/S

Education

2-2022 - 7-2022
Diplom from UCL Erhvervsakademi og Professionshøjskole
8-2021 - 1-2022
Diplom from UCL Erhvervsakademi og Professionshøjskole

More Information

Social Presence :

Prographics :

Exp : 21 Location : Region of Southern Denmark, Denmark Job Level : Leadership Designation : CMO at Frie
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Insights For Selling To Pernille

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pernille is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pernille

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pernille move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pernille take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Pernille

Personality Compatibility


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