Pernille Gammelgaard in

Pernille Gammelgaard

Login to view DISC.
CMO at Frie
📍 Region of Southern Denmark, Denmark

Pernille Gammelgaard Larsen is the Chief Marketing Officer at Frie, where she was internally promoted after four years as a team leader for member services. She leads marketing and press relations, focusing on creative campaigns to differentiate the brand. Pernille holds a Diplom from UCL Erhvervsakademi og Professionshøjskole.

Pernille is involved in establishing local community partnerships, such as Fries sponsorship of the Odense Badminton Klub. She is a vocal proponent of flexible work arrangements, championing the companys principle of being "free of time and place" to attract and retain talent.

She made a notable career transition within Frie, moving from leading member services to becoming the companys CMO.

Read the full overview →
Experience
21 Years
Current Role
CMO
Job Level
Leadership
Location
Region of Southern Denmark, Denmark
Personality Overview

How Pernille shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Pernille cares about

Creative Brand Positioning
She spearheaded a major campaign with a well-known comedian to differentiate Frie in the market using humor and a creative approach.
Digital Marketing
Her team actively focuses on developing effective digital customer journeys, utilizing SEO, and affiliate marketing to drive growth.
+5 more topics Login to view topics
Career

Work history

11-2022
CMO
Frie
8-2018 - 11-2022
Teamleder
Frie
11-2012 - 7-2018
Teamleder
Ase
8-2012 - 10-2012
Konsulent
HK Danmark
5-2009 - 6-2012
Mediekonsulent
De Gule Sider A/S
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2022 - 7-2022
Diplom
UCL Erhvervsakademi og Professionshøjskole
8-2021 - 1-2022
Diplom
UCL Erhvervsakademi og Professionshøjskole
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Pernille. Free, 10 seconds.