Cam Bogie

Observer
DISC Type : ci

Senior Brand Manager, Chocolate Portfolio at The Hershey Company

United States

Overview

Cam Bogie is a Senior Brand Manager at The Hershey Company, where he directs strategy for the chocolate portfolio. A Duke University MBA graduate, he possesses deep expertise in marketing analytics, campaign management, and data reporting to drive growth for major brands.

His background uniquely combines classic CPG brand leadership with advanced technical skills, including statistical programming using R.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

CPG Brand Strategy
His career at The Hershey Company has involved managing iconic brands like Cadbury and York and developing portfolio-wide marketing strategies.
Marketing Analytics
Employs a robust analytical skillset, using tools like Google Analytics, Omniture, and comScore to inform marketing decisions and strategy.
Digital Advertising
Has direct experience with the digital ad sales process, including managing RFPs and leveraging cross-platform analytics for VOD and syndication.

Media Appearances

Cam has no verified media appearances

Work History

10-2024
Senior Brand Manager, Chocolate Portfolio at The Hershey Company
4-2023 - 10-2024
Brand Manager, Take Home Portfolio Strategy at The Hershey Company
11-2021 - 4-2023
Sr. Associate Brand Manager, Variety Brands (Cadbury and York) at The Hershey Company
6-2020 - 10-2021
Associate Brand Manager, Grocery and Snack Brands at The Hershey Company
5-2019 - 8-2019
Associate Brand Management MBA Intern at Abbott

Education

2018 - 2020
Master of Business Administration - MBA from Duke University - The Fuqua School of Business
2009 - 2013
Bachelor's degree from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Middle Designation : Senior Brand Manager, Chocolate Portfolio at The Hershey Company
URL has been copied!

Insights For Selling To Cam

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cam is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Cam

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cam move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cam take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Cam

Personality Compatibility


Other The Hershey Company Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.