Sonali Argade, MBA in

Sonali Argade, MBA

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Senior Associate Manager, Global Brand Marketing at The Hershey Company
📍 Pompano Beach, Florida, United States

Sonali Argade is a Senior Associate Manager in Global Brand Marketing at The Hershey Company, leveraging an MBA from Dukes Fuqua School of Business. She excels in translating consumer insights into strategy, highlighted by her key role in the award-winning Shaq-A-Licious brand launch and her selection into Hersheys top talent accelerator program.

Prior to her corporate career, Sonali was a singer, songwriter, and founder of her own boutique record label, Barking Lion Entertainment. She managed cross-functional creative teams, produced multiple albums, and toured nationally with her band. She is passionate about leveraging her unique background to bring a creative perspective to business challenges.

Unique fact: Before pivoting to brand management, she was a performing artist whose cover of a Rihanna song went viral and earned her a backstage meeting with the star.

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Experience
6 Years
Current Role
Senior Associate Manager, Global Brand Marketing
Job Level
Middle
Location
Pompano Beach, Florida, United States
Personality Overview

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Priorities

Topics Sonali cares about

Global Brand Strategy
Currently drives global brand strategy and capability-building for The Hershey Company, focusing on emerging technologies, new operating models, and consumer-led testing.
Go-To-Market Execution
Collaborated on the go-to-market strategy for the Shaq-A-Licious gummies launch, one of Hershey's largest brand launches of 2024, which won a Gold Drum Award.
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Career

Work history

2-2025
Senior Associate Manager, Global Brand Marketing
The Hershey Company
7-2023 - 2-2025
Senior Associate/Associate Manager - Brand Equity & Activation Marketing, Sweets
The Hershey Company
5-2022 - 8-2022
MBA Marketing Intern
The Hershey Company
1-2022 - 4-2022
Graduate Student Consultant
Deloitte
4-2017 - 1-2018
Business Analyst
Summit Financial Corporation
In the press

Media appearances

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Education
2021 - 2023
Master of Business Administration - MBA
Duke University - The Fuqua School of Business
2012 - 2015
Bachelor’s Degree
New York University
Social presence
in
Behavioral profile

DISC profile (public)

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