Sonali Argade, MBA

Enigma
DISC Type : dic

Senior Associate Manager, Global Brand Marketing at The Hershey Company

Pompano Beach, Florida, United States

Overview

Sonali Argade is a Senior Associate Manager in Global Brand Marketing at The Hershey Company, leveraging an MBA from Dukes Fuqua School of Business. She excels in translating consumer insights into strategy, highlighted by her key role in the award-winning Shaq-A-Licious brand launch and her selection into Hersheys top talent accelerator program.

Prior to her corporate career, Sonali was a singer, songwriter, and founder of her own boutique record label, Barking Lion Entertainment. She managed cross-functional creative teams, produced multiple albums, and toured nationally with her band. She is passionate about leveraging her unique background to bring a creative perspective to business challenges.

Unique fact: Before pivoting to brand management, she was a performing artist whose cover of a Rihanna song went viral and earned her a backstage meeting with the star.

Personality Overview

Persuasive & Assertive

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Global Brand Strategy
Currently drives global brand strategy and capability-building for The Hershey Company, focusing on emerging technologies, new operating models, and consumer-led testing.
Go-To-Market Execution
Collaborated on the go-to-market strategy for the Shaq-A-Licious gummies launch, one of Hershey's largest brand launches of 2024, which won a Gold Drum Award.
Music and Entertainment
Founded a record label, Barking Lion Entertainment, and worked as a performing artist and songwriter, releasing multiple albums and touring the country.

Media Appearances

Sonali has no verified media appearances

Work History

2-2025
Senior Associate Manager, Global Brand Marketing at The Hershey Company
7-2023 - 2-2025
Senior Associate/Associate Manager - Brand Equity & Activation Marketing, Sweets at The Hershey Company
5-2022 - 8-2022
MBA Marketing Intern at The Hershey Company
1-2022 - 4-2022
Graduate Student Consultant at Deloitte
4-2017 - 1-2018
Business Analyst at Summit Financial Corporation

Education

2021 - 2023
Master of Business Administration - MBA from Duke University - The Fuqua School of Business
2012 - 2015
Bachelor’s Degree from New York University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Pompano Beach, Florida, United States Job Level : Middle Designation : Senior Associate Manager, Global Brand Marketing at The Hershey Company
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Insights For Selling To Sonali

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonali is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sonali

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sonali move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sonali take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sonali

Personality Compatibility


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