Cameron Branston

Visionary
DISC Type : Ds

Market Development Manager at Waterloo EDC

Kitchener, Ontario, Canada

Overview

Cameron is a seasoned Market Development Manager at Waterloo EDC, specializing in foreign direct investment, government relations, and international trade. He advises C-level executives from California and Texas on expanding into Canada. Colleagues and partners describe him as knowledgeable, professional, creative, and dedicated, and he holds a Masters degree from the University of Edinburgh.

He is deeply committed to community development, having previously served as an elected Municipal Councillor in Buckinghamshire, UK. Since returning to Canada, he has continued this passion by mentoring new Canadians through the YMCA Immigrant Services Program. He relocated to Waterloo with his family after spending time working overseas.

Unique fact: Cameron was elected to public office as a Municipal Councillor in the UK, representing his local community.

Personality Overview

Fast But Thoughtful

Risk Tolerant

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Foreign Direct Investment
His career is focused on FDI attraction, advising C-level executives on expanding their businesses into Canada.
Economic Development
His role at Waterloo EDC involves fostering the growth of the Waterloo regional economy by attracting international companies.
Local Governance
He has direct experience in this area, having been elected and served as a Municipal Councillor in Buckinghamshire, UK.

Media Appearances

Cameron has no verified media appearances

Work History

4-2022
Market Development Manager at Waterloo EDC
4-2021 - 5-2022
Senior Investment Officer - Government of Alberta's United Kingdom Office at High Commission of Canada in the United Kingdom | Haut–commissariat du Canada au Royaume–Uni
11-2011 - 4-2021
Commercial Officer - Government of Alberta's United Kingdom Office at High Commission of Canada in the United Kingdom | Haut–commissariat du Canada au Royaume–Uni
5-2021 - 4-2022
Municipal Councillor (Elected to represent Bernwood Ward) at Buckinghamshire Council
4-2020 - 5-2021
Municipal Councillor (Elected to represent Grendon Underwood Ward) at Buckinghamshire Council

Education

1996 - 2001
BA (Hons) from Glendon Campus of York University | Campus Glendon de l’Université York
2002 - 2003
MSc from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 16 Location : Kitchener, Ontario, Canada Job Level : Middle Designation : Market Development Manager at Waterloo EDC
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Insights For Selling To Cameron

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cameron is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cameron

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cameron move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cameron take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cameron

Personality Compatibility


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