Clara S.

Pioneer
DISC Type : Dsi

Head of Marketing Operations at Globalli

Hong Kong, Hong Kong SAR

Overview

Clara is a regional marketing leader specializing in APAC expansion for SaaS, fintech, and enterprise tech companies. She builds marketing functions from the ground up, driving GTM strategies and full-funnel growth. Colleagues describe her as a knowledgeable, strategic, and data-driven leader with strong business acumen, who holds a BBA from Hong Kong Baptist University.

In a previous role as Global Director of Performance Marketing at Atlas, she successfully tripled MQL-to-opportunity conversions.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

APAC Market Entry
Her core expertise involves building marketing engines from scratch to help technology companies successfully land and expand their presence across the Asia-Pacific region.
Agentic AI in HR
Recently shared content on how agentic AI is reshaping global payroll and HR operations, particularly for distributed workforces with complex compliance needs.
Global Team Productivity
Focuses on the challenges of hybrid work and managing distributed teams, sharing insights on improving engagement and productivity for global workforces.

Media Appearances

Clara has no verified media appearances

Work History

8-2025
Head of Marketing Operations at Globalli
9-2022 - 4-2025
Global Director, Performance Marketing at Atlas
3-2021 - 9-2022
Director Of Field Marketing, APAC at Imply
10-2018 - 3-2021
Vice President, Marketing Manager at J.P. Morgan Asset Management
1-2018 - 9-2018
Marketing Consultant at Freelance/self-employed

Education

9-1995 - 7-1998
Bachelor of Business Administration - BBA from Hong Kong Baptist University
11-2005 - 5-2006
Post Graduate Diploma from HKU SPACE

More Information

Social Presence :

Prographics :

Exp : 7 Location : Hong Kong, Hong Kong SAR Job Level : Mid-senior Designation : Head of Marketing Operations at Globalli
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Insights For Selling To Clara

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clara is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Clara

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Clara move?

  • They are generally fast movers and can take quick decisions
  • Can Clara take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Clara

Personality Compatibility


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