Cameron Groff in

Cameron Groff

Supporter · DISC type s
VP of Marketing at Fitr Media
📍 Windsor, Colorado, United States

Cameron Groff is the VP of Marketing at Fitr Media, a CRO and Webflow development agency. He specializes in helping B2B SaaS companies enhance their pipeline by optimizing landing pages to book more demos. He also co-founded Bitrate, an agency providing website design and local SEO solutions.

Based on his affiliations, Cameron is a fan of the Jacksonville Jaguars NFL team. There is no other publicly available information about his personal life or hobbies outside of this interest.

Unique fact: He champions Conversion Rate Optimization (CRO) as the most underrated and impactful marketing tactic for SaaS businesses earning under $5M.

Read the full overview →
Experience
4 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Windsor, Colorado, United States
Personality Overview

How Cameron shows up

Calm
Procedural
Social Proof Driven

They usually go by the book, following all rules and procedures. Their motivation stems from the impact that their decisions can have on the organization.
 They are unlikely to become strong champions as they don't prefer pushing other people.

Priorities

Topics Cameron cares about

SaaS CRO
He constantly emphasizes how conversion rate optimization is the biggest marketing hack for B2B SaaS brands to book more demos and improve their funnel.
Growth-Driven Design
He believes that website and landing page design should be a primary driver of business growth, not just an aesthetic element.
+4 more topics Login to view topics
Career

Work history

1-2022
VP of Marketing
Fitr Media
1-2021
Co-Founder
Bitrate
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Cameron has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Cameron. Free, 10 seconds.