Cameron Lister

Evaluator
DISC Type : dcs

Founder & Managing Director at Suomi Ltd

Auckland, Auckland, New Zealand

Overview

Cameron Lister is a commercial leader with 15 years of international experience who now acquires and scales food manufacturing SMEs as the Founder of Suomi Ltd in New Zealand. He holds an MBA from the University of Auckland, and colleagues describe him as intelligent, personable, and an excellent mentor.

Camerons professional philosophy is rooted in human-centric principles, believing that empathy and cultural awareness are as powerful in aligning teams as they are in connecting with consumers. He champions a leadership style that values being human as a positive and powerful attribute in business.

Unique fact: He led a 1, 600-person field team through the commercial integration of a $1. 5 billion acquisition for Japan Tobacco International in Bangladesh.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

SME Acquisition
As the founder of a search fund, he is actively acquiring and scaling high-potential SMEs within New Zealand's food manufacturing sector.
Business Succession
He has authored content on the importance of long-term succession planning for business owners, advising them to build value long before considering a handover.
Human-centric Leadership
Advocates for using empathy and cultural awareness to align people, stating that being human is a positive attribute, not a weakness.

Media Appearances

Cameron has no verified media appearances

Work History

7-2023
Founder & Managing Director at Suomi Ltd
8-2022 - 3-2023
Associate Director - Deals Strategy at PwC New Zealand
10-2021 - 3-2023
Professional development at Career Break
8-2018 - 6-2021
Field Marketing Director - Bangladesh at JTI (Japan Tobacco International)
7-2016 - 7-2018
Sales & Trade Marketing Manager - Asia Pacific at JTI (Japan Tobacco International)

Education

Master of Business Administration - MBA from University of Auckland
Executive Education - Mobilizing People from IMD

More Information

Social Presence :

Prographics :

Exp : 19 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Founder & Managing Director at Suomi Ltd
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Insights For Selling To Cameron

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cameron is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cameron

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cameron move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cameron take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cameron

Personality Compatibility


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