Cameron Tapler

Wildcard
DISC Type : csi

Director of Branding and Product Management at Palmetto State Armory

Lexington, South Carolina, United States

Overview

Cameron Tapler is the Director of Branding and Product Management at Palmetto State Armory, where he leads product strategy and serves as a public voice for the company. He has a diverse background that includes retail management at Cabelas and Lowes, and has a background in computer forensics.

He is a frequent guest on firearms industry podcasts, discussing new products and legislation. He is also involved in high-level corporate strategy, including the successful defense of the companys intellectual property in federal court.

Unique fact: Cameron has a background in computer forensics, an unusual skill set for a branding and product director in the firearms industry.

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Firearms Product Strategy
He is deeply involved in PSA's product pipeline, from concept to managing production timelines and communicating development progress to the public.
Brand Protection
Actively involved in defending the company's intellectual property, serving as a spokesperson during a significant patent dispute that ended in PSA's favor.
Firearms Industry Media
Frequently appears on podcasts like "Gun Funny" and "The Gun Collective" to discuss new products, company news, and industry trends.

Media Appearances

Palmetto State Armory's Cameron Tapler joins Guns & Gear's Kevin .... Featured in Facebook (GunsTalkMedia)

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Work History

1-2024
Director of Branding and Product Management at Palmetto State Armory
10-2022 - 1-2024
Brand Manager at Palmetto State Armory
9-2020 - 10-2022
Manufacturing Manager at Palmetto State Armory
11-2013 - 4-2016
Senior Hardline's Manager at Cabela's
11-2010 - 11-2013
Sales Manager at Lowe’s

Education

2006 - 2009
Associate of Arts and Sciences (A.A.S.) from Lehigh Carbon Community College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lexington, South Carolina, United States Job Level : Mid-senior Designation : Director of Branding and Product Management at Palmetto State Armory
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Insights For Selling To Cameron

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cameron is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cameron

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cameron move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cameron take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cameron

Personality Compatibility


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