Cameron Tapler in

Cameron Tapler

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Director of Branding and Product Management at Palmetto State Armory
📍 Lexington, South Carolina, United States

Cameron Tapler is the Director of Branding and Product Management at Palmetto State Armory, where he leads product strategy and serves as a public voice for the company. He has a diverse background that includes retail management at Cabelas and Lowes, and has a background in computer forensics.

He is a frequent guest on firearms industry podcasts, discussing new products and legislation. He is also involved in high-level corporate strategy, including the successful defense of the companys intellectual property in federal court.

Unique fact: Cameron has a background in computer forensics, an unusual skill set for a branding and product director in the firearms industry.

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Experience
14 Years
Current Role
Director of Branding and Product Management
Job Level
Mid-senior
Location
Lexington, South Carolina, United States
Personality Overview

How Cameron shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cameron cares about

Firearms Product Strategy
He is deeply involved in PSA's product pipeline, from concept to managing production timelines and communicating development progress to the public.
Brand Protection
Actively involved in defending the company's intellectual property, serving as a spokesperson during a significant patent dispute that ended in PSA's favor.
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Career

Work history

1-2024
Director of Branding and Product Management
Palmetto State Armory
10-2022 - 1-2024
Brand Manager
Palmetto State Armory
9-2020 - 10-2022
Manufacturing Manager
Palmetto State Armory
11-2013 - 4-2016
Senior Hardline's Manager
Cabela's
11-2010 - 11-2013
Sales Manager
Lowe’s
In the press

Media appearances

Palmetto State Armory's Cameron Tapler joins Guns & Gear's Kevin .... Featured in Facebook (GunsTalkMedia)
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Education
2006 - 2009
Associate of Arts and Sciences (A.A.S.)
Lehigh Carbon Community College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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