Campbell Robertson

Captain
DISC Type : DS

Founder at Boxwood Strategy Group

Ottawa, Ontario, Canada

Overview

Campbell Robertson helps SMBs implement AI with a focus on governance, risk, and ROI. A former Global Data & AI Practice Leader at IBM, he holds an AI strategy certificate from MIT Sloan. Colleagues describe him as exceptionally dedicated, strategic, and hardworking.

He has an interest in fly fishing, comparing the patience and precision required for the sport to that of successful AI strategy implementation.

His programs and methods protected $72M in recurring revenue and shortened customer time-to-value by 45 days at IBM.

Personality Overview

Dynamic But Sincere

Consummate Professional

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI Governance
He founded Boxwood Strategy Group to help SMBs adopt AI responsibly, focusing on ethical frameworks, risk reduction, and turning compliance into a competitive advantage.
AI for SMBs
His current professional focus is on helping small and mid-sized businesses move beyond AI hype to practical, real-world adoption that drives measurable business value.
Customer Success
His career at IBM was centered on improving customer outcomes, increasing retention, and using AI to transform customer success management from a cost center to a revenue engine.

Media Appearances

Campbell has no verified media appearances

Work History

3-2025
Founder at Boxwood Strategy Group
1-2021 - 3-2025
Global Data & AI Practice Leader for Customer Success at IBM
Expert Labs Services Principal at IBM
AI and Data Stategist for Strategic Accounts at IBM at IBM
Director Government Solutions at Open Text

Education

BA from University of Ottawa
AI: Implications for Business Strategy from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 4 Location : Ottawa, Ontario, Canada Job Level : Leadership Designation : Founder at Boxwood Strategy Group
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Insights For Selling To Campbell

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Campbell is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Campbell

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Campbell move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Campbell take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Campbell

Personality Compatibility


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