Candace Thurmond

Collaborator
DISC Type : is

Senior Associate at CBRE

San Francisco, California, United States

Overview

Candace is a Senior Associate at CBRE, specializing in retail brokerage and expanding the firms market presence in the East Bay. A graduate of California State University, Monterey Bay, she leverages her expertise in strategic merchandising and placemaking for high-profile projects, including Mission Rock and Chase Center.

She is deeply committed to fostering community and leadership development. As the co-founder and president of the non-profit YBUILD, she is dedicated to building and sustaining future Black leaders within Northern Californias land use and commercial real estate sectors, reflecting her passion for creating impactful opportunities.

Candace is a recipient of CBREs Diversity, Equity, and Inclusion award for her leadership in Northern California.

Personality Overview

Consensus Builder

Appreciative

Good Listener

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Urban Retail Strategy
Specializes in experiential urban retail at CBRE, focusing on tenant sourcing and strategic merchandising for iconic San Francisco and East Bay landmark properties.
DEI in Real Estate
Co-founded YBUILD, a non-profit for future Black leaders in land use, and received CBRE's DEI award for her leadership in Northern California.
Community Placemaking
Passionate about the impact of retail on the built environment and creating vibrant community spaces through strategic development and leasing.

Media Appearances

Candace Thurmond | CBRE. Featured in CBRE

See Now

Work History

5-2023
Senior Associate at CBRE
2-2023
Co-Founder | President at YBUILD
7-2021 - 5-2023
Sales Associate at CBRE
7-2018 - 7-2021
Client Services Coordinator at CBRE
8-2016 - 12-2017
Research Intern at CSUMB Justice Project

Education

Bachelor of Arts - BA from California State University, Monterey Bay
Spanish Language and Literature from Universidad La Salle, A.C.

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Leadership Designation : Senior Associate at CBRE
URL has been copied!

Insights For Selling To Candace

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candace is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Candace

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Candace move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Candace take some risk or not?

  • They are unlikely to take many risks.

You And Candace

Personality Compatibility


Other CBRE Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.