Candice (Harden) Landicho

Initiator
DISC Type : Di

Senior Director of Product Marketing at TransUnion

Jersey City, New Jersey, United States

Overview

Candice Landicho is the Senior Director of Product Marketing at TransUnion, specializing in MarTech and go-to-market strategies for products like TruAudience. With a background at Meta and The Wall Street Journal and a Booth MBA, she is recognized by colleagues as an inclusive, influential, and meticulous leader who champions the voice of the customer.

Personality Overview

Impact-Oriented

Confident

Friendly Challenger

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Voice of Customer
Her personal introduction and professional recommendations both highlight her obsession with using customer insights to drive product strategy and launches.
AI in Ad Tech
She led go-to-market strategy for AI features on the Wall Street Journal app and helped develop an AI-powered creative product for app campaigns at Meta.
Go-to-Market Strategy
Has over a decade of experience planning and executing product launches in both big tech and startup environments, including for the WSJ mobile app and Script Health.

Media Appearances

Candice has no verified media appearances

Work History

9-2025
Senior Director of Product Marketing at TransUnion
3-2025 - 9-2025
Senior Director of Marketing at The Wall Street Journal
8-2019 - 3-2025
Product Marketing at Meta
8-2019 - 9-2020
Deputy Director Of Operations at Script Health
5-2019 - 8-2019
Product Marketing Manager (Consultant) at Script Health

Education

2017 - 2019
Master of Business Administration - MBA from The University of Chicago Booth School of Business
2019 - 2019
MBA Exchange Program from Graduate School of Business - University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 8 Location : Jersey City, New Jersey, United States Job Level : Senior Designation : Senior Director of Product Marketing at TransUnion
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Insights For Selling To Candice

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candice is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Candice

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Candice move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Candice take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Candice

Personality Compatibility


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