Candice Loring

Wildcard
DISC Type : csi

Director Indigenous Relations and Initiatives at Genome British Columbia

West Kelowna, British Columbia, Canada

Overview

Candice Loring is the Director of Indigenous Relations and Initiatives at Genome British Columbia, where she works to advance the national Indigenous innovation ecosystem. Holding an Executive MBA from Simon Fraser University, she also serves as an Adjunct Professor at UBC. Her career is dedicated to bridging Indigenous knowledge with Western systems for collaborative innovation.

A proud member of the Gitwangak band from the Gitxsan Nation, Candice is a passionate advocate for small businesses and entrepreneurship within Indigenous communities. She is a board member for the Indigenous Tech Circle and serves on multiple councils, demonstrating a deep commitment to community building, mentorship, and economic development.

Interesting fact: In 2021, Candice was recognized as one of Canadas most inspirational women entrepreneurs and business leaders by Canadian SME Small Business Magazine.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Indigenous Innovation
Her entire career is focused on advancing the national Indigenous innovation ecosystem, both at Genome BC and formerly at Mitacs.
Bridging Knowledge Systems
She aims to fuse Indigenous ways of knowing with Western knowledge systems to generate greater benefits for all Canadians and Indigenous Peoples.
Community Engagement
Her previous roles at Mitacs were focused on Indigenous Community Engagement and she is a board member of the Indigenous Tech Circle.

Media Appearances

Candice Loring: Supporting Indigenous Communities Through Mitacs. Featured in The Discourse (Okanagan)

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Candice Loring – Indigenous Advocate and Champion of Innovation. Featured in UBC Faculty of Management News

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Canadian SME: This B.C. Woman is on a Mission to Advance Indigenous Communities. Featured in Mitacs

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Work History

7-2023
Director Indigenous Relations and Initiatives at Genome British Columbia
6-2023
Adjunct Professor at UBC Faculty of Management
5-2022 - 6-2023
Senior Advisor, Indigenous Relations and Initiatives at Mitacs
6-2020 - 5-2022
Director, Business Development Indigenous Community Engagement at Mitacs
8-2019 - 6-2020
Business Development Specialist Indigenous Community Engagement at Mitacs

Education

2021 - 2023
Executive MBA from Beedie School of Business at Simon Fraser University
2012 - 2016
Bachelor’s Degree from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 10 Location : West Kelowna, British Columbia, Canada Job Level : Mid-senior Designation : Director Indigenous Relations and Initiatives at Genome British Columbia
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Insights For Selling To Candice

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candice is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Candice

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Candice move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Candice take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Candice

Personality Compatibility


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