Colleen Lewis

Critic
DISC Type : C

Sr. Indigenous Relations Specialist at Federated Co-operatives Limited

Lloydminster, Saskatchewan, Canada

Overview

Colleen Lewis is a Sr. Indigenous Relations Specialist at Federated Co-operatives Limited with over 15 years of marketing and events experience. A graduate of Athabasca Universitys Bachelor of Commerce program, she focuses on fostering economic reconciliation and building partnerships with Indigenous communities in Alberta, leveraging her extensive business background to drive positive change.

As a proud Metis/Cree woman and a member of the Canoe Lake Cree Nation, Colleen is deeply invested in her community. She actively supports Indigenous initiatives, from promoting local businesses to attending cultural events. Her passion lies in creating financial empowerment and opportunities for underrepresented groups, connecting her professional and personal advocacy.

She champions the use of marketing expertise to challenge and correct harmful online narratives during significant events like Truth and Reconciliation Day.

Personality Overview

Critic

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Economic Reconciliation
Her core professional focus is on bridging economic disparities and promoting financial empowerment for Indigenous communities through innovative strategies and partnerships.
Indigenous Entrepreneurship
Actively supports and promotes Indigenous-owned businesses, recently highlighting a solar energy company and attending the Indigenous Business Gathering.
Purpose-Driven Marketing
Leverages her 15+ years of marketing expertise to advocate for meaningful corporate initiatives and combat harmful online comments surrounding Indigenous issues.

Media Appearances

Colleen has no verified media appearances

Work History

9-2022
Sr. Indigenous Relations Specialist at Federated Co-operatives Limited
7-2021 - 7-2022
Director of Marketing at Raven Reads Books Ltd.
7-2018 - 7-2021
Marketing & Guest Services Manager at Saskatchewan Indian Gaming Authority
8-2015 - 12-2018
Marketing Consultant at Stingray
11-2012 - 7-2015
Sales Representative at Jim Pattison Broadcast Group

Education

2-2022 - 8-2025
Bachelor of Commerce - BCom from Athabasca University Faculty of Business
2-2022 - 4-2022
Digital Marketing from Jelly Academy

More Information

Social Presence :

Prographics :

Exp : 12 Location : Lloydminster, Saskatchewan, Canada Job Level : Junior Designation : Sr. Indigenous Relations Specialist at Federated Co-operatives Limited
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Colleen

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Colleen take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Colleen

Personality Compatibility


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