Candice Paty Madsen

Enthusiast
DISC Type : i

Senior Global Brand Manager - Sunquick at CO-RO

Copenhagen, Capital Region of Denmark, Denmark

Overview

Candice Paty Madsen is a Senior Global Brand Manager at CO-RO with 12 years of experience in marketing and sales. Educated at The University of the West Indies, she specializes in global brand building and strategy. Colleagues describe her as professional, charismatic, and a natural leader.


While at Unilever, she successfully implemented a category rationalization that removed 40% of the companys portfolio in Jamaica, reducing costs and complexity.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Global Brand Strategy
As Senior Global Brand Manager for Sunquick, she manages medium to long-term brand strategy with regional and global stakeholders.
FMCG Marketing
Her entire career, including over six years at Unilever and her current role at CO-RO, is rooted in the Fast-Moving Consumer Goods industry.
Cross-Functional Leadership
She has extensive experience leading cross-functional teams, managing projects across logistics, supply chain, finance, and trade marketing.

Media Appearances

Candice has no verified media appearances

Work History

2-2023
Senior Global Brand Manager - Sunquick at CO-RO
11-2020 - 2-2023
Global Brand Manager at CO-RO
3-2018 - 9-2018
Brand manager Foods and Refreshments and Export Sales at Unilever
5-2015 - 2-2018
Marketing Manager at Unilever
2-2012 - 5-2015
Category Development Manager for Home Care at Unilever

Education

2000 - 2003
Sociology and Management from The University of the West Indies
Education details unavailable from Holy Name Convent

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior Global Brand Manager - Sunquick at CO-RO
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Insights For Selling To Candice

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candice is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Candice

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Candice move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Candice take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Candice

Personality Compatibility


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