Cara Motowidlo

Observer
DISC Type : ic

NA Retail Lead, Strategic Accounts at Braze

Charleston County, South Carolina, United States

Overview

Cara Motowidlo is the NA Retail Lead for Strategic Accounts at Braze, specializing in customer engagement. Her career has focused on disruptive technologies, from early digital and mobile advertising to immersive VR training. She holds a Braze Certified Practitioner certification and studied English at the University of Connecticut.

Based on her professional focus, Cara is passionate about helping retail brands navigate complex digital landscapes to foster strong customer relationships. She actively promotes thought leadership and key events within her industry, highlighting trends and influential figures like Issa Rae.

She has a notable history of helping major brands navigate the early days of digital marketing, including online video and CTV advertising.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Retail Customer Strategy
Her current role as NA Retail Lead at Braze involves stewarding global retail customers and aligning with their C-Suite initiatives to drive growth.
Digital Marketing Evolution
Her career has been built on helping brands adopt new channels like online video, mobile, CTV, and now native digital communications like SMS and email.
Customer Engagement Tech
She is a vocal advocate for the Braze platform, frequently sharing company milestones like revenue growth and its recognition as a Gartner Magic Quadrant Leader.

Media Appearances

Cara has no verified media appearances

Work History

2-2026
NA Retail Lead, Strategic Accounts at Braze
2-2025 - 2-2026
NA Retail Lead, Enterprise at Braze
7-2020
Enterprise Account Executive at Braze
5-2019 - 6-2020
Director, East Scale (Commercial) at Braze
2-2018 - 3-2019
Sr. Director, Enterprise Sales at STRIVR

Education

2002 - 2006
English from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 17 Location : Charleston County, South Carolina, United States Job Level : Mid-senior Designation : NA Retail Lead, Strategic Accounts at Braze
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Insights For Selling To Cara

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cara is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cara

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cara move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Cara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cara

Personality Compatibility


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