Carey Roland, MBA

Critic
DISC Type : C

Controller at Sinacola

Frisco, Texas, United States

Overview

With two decades of experience in the construction industry, Carey Roland is a financial leader who specializes in scaling businesses. Her career is highlighted by growing a company from $3M to $186M. Colleagues describe her as a natural leader with exceptional work ethic and integrity.

Carey is a vocal supporter of advancing womens roles within the construction industry, celebrating the contributions of her female colleagues. She maintains a connection to her alma mater, Texas Womans University, showing an interest in the institutions community and progress.

Unique fact: She was instrumental in growing a companys workforce from just 9 employees to over 350 through strategic financial management.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Financial Scalability
Has direct experience leading financial operations that scaled a company from $3M to $186M in revenue and implemented systems like Sage Intacct to manage growth.
Operational Efficiency
Focuses on streamlining financial operations, improving reporting functions, and implementing scalable systems to support business growth and improve cash flow.
Team Leadership
Actively posts about hiring for her team at Sinacola and is described in recommendations as a "natural leader" who fosters collaboration and drives results.

Media Appearances

Carey has no verified media appearances

Work History

1-2025
Controller at Sinacola
11-2023 - 1-2025
Contracts Controller at Bowman Engineering & Consulting (BEC)
2-2019 - 6-2023
Chief Financial Officer at CMR Construction & Roofing
1-2010 - 2-2019
Controller at CMR Construction & Roofing
8-2005 - 1-2010
Accounting Manager at CMR Construction & Roofing

Education

Master of Business Administration - MBA from LSU Shreveport
Bachelor of Business Administration - BBA from Texas Woman's University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Frisco, Texas, United States Job Level : N/A Designation : Controller at Sinacola
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Insights For Selling To Carey

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carey is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Carey

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Carey move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carey take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carey

Personality Compatibility


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