Carina Anderson

Inspirer
DISC Type : di

Head of Growth at Naked Wines

Greater Sydney Area, Australia

Overview

Carina is the Head of Growth at Naked Wines, Australias largest D2C wine retailer. With over 11 years of experience, she is a sales leader specializing in growth marketing, strategic partnerships, and retail media. People often describe her as a driven, enthusiastic "force of nature. "

Outside of her primary role, she is the founder of the consulting firm Best In Business and serves as a Strategic Partnerships Advisor for iEqualChange, a platform for charitable giving. She has an interest in Muay Thai, traveling, and sampling boutique wines.

Unique fact: Carina founded her own growth strategy consulting firm while simultaneously leading sales and growth teams at a major national retailer.

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Growth Through Partnerships
Her career at Naked Wines and her own consulting firm, Best In Business, are centered on leveraging strategic partnerships to drive revenue and customer growth.
Retail Media Strategy
A core specialty listed in her professional headline and a key service offered by her consulting business, indicating deep expertise in this area.
Customer Experience (CX)
She has been a featured speaker at retail industry events like Retail Fest, discussing what drives a strong community and positive customer experiences.

Media Appearances

Carina has no verified media appearances

Work History

4-2025
Head of Growth at Naked Wines
1-2024 - 4-2025
Head of Sales at Naked Wines
9-2021 - 1-2024
Head of Strategic Partnerships & Optimisation at Naked Wines
3-2021
Founder at Best In Business
4-2024 - 3-2025
Strategic Partnerships Advisor at iEqualChange (i=Change)

Education

Marketing from MiniMBA
Business strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Growth at Naked Wines
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Insights For Selling To Carina

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carina is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Carina

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Carina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Carina

Personality Compatibility


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